HI FRIENDS,
Airtel Ads launch as Indian ad tech space with a brand engagement service targeted at its subscribers.
And Airtel looks to allow brands of all sizes to curate campaigns aimed at its pool of 320 million customers.
Airtel Ads will be consent-base, that means that Airtel subscribers will have the option to opt in to access Airtel Ads, or choose not to.
Bharti Airtel Chief Product Officer Adarsh Nair launch Airtel Ads offering a platform to minor and major brands to reach out to Airtel’s expansive pool of customers with advertisement campaigns that are “consent-base” and “privacy-safe.”
Adarsh Nair Said :
“By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics,”.
Airtel subscribers will have the choice to opt in and give consent to brands to show their promotional campaigns.
No rewards are being planned as of now to lure in users to opt in for Airtel Ads.
Airtel will rigorously comply with ad-tracking standards and norms to allow complete transparency with advertisers.
Airtel Ads will also ensure that no advertisement frauds are promote in the form of false impressions and clicks.
Adarsh Nair Said :
“We combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”
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