Bharti Airtel and Axis Bank announce a Partnership for offering financial services, starting with a co-branded credit card for subscribers of the telecom services company. Under this partnership, the companies will provide pre-approve instant loans, ‘buy now pay later’ offerings, and other services.
This Partnership will provide Axis Bank support to penetrate deeper into tier 2 and 3 markets.
Bharti Airtel MD and CEO for India and South Asia, Gopal Vittal said Airtel is building a financial services portfolio as part of its endeavour to offer world-class digital services to its customers.
Gopal Vittal Said :
“We are delight to join forces with Axis Bank in this exciting journey. Through this win-win telco-bank partnership, Airtel customers will get access to Axis Bank’s world-class financial services portfolio and exclusive benefits, while Axis Bank will benefit from Airtel’s strong digital capabilities and deep distribution reach,”.
This partnership has start with the launch of ‘Airtel Axis Bank Credit Card’ that promises cashbacks and special discounts to the customers.
The credit card will be exclusively available for eligible Airtel customers through the Airtel Thanks app.
As per Statement :
“Axis Bank will also use various cyber security services from Airtel. Going forward, the companies will further explore collaborating across Cloud and Data Center services,”.
Axis Bank MD and CEO Amitabh Chaudhry Said :
“This one of its kind collaboration will help widen the access to credit and various digital financial offerings from Axis Bank for Airtel’s 340 million customers”.
“On the other hand, we will leverage Airtel’s widespread reach and services ranging from mobility and DTH to utility bill payments offering our customers the opportunity to maximize value,”.
Axis Bank will leverage Airtel’s messaging platform, video, streaming, call masking and virtual contact centre solutions to enhance digital capabilities.
