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      Apple WWDC 2024: Apple Intelligence, AI-Powered Siri and ChatGPT Integration

      Apple made many important artificial intelligence (AI) announcements during the keynote session of its annual developer-focused event, the Worldwide Developers Conference (WWDC) 2024.

      The event was start by CEO Tim Cook, who highlighted that “intelligence” updates would be announce towards the end of the event.

      The AI segment began with Cook name-dropping Apple Intelligence, which appears to be the Cupertino-based tech giant’s version of integrating generative AI into its devices.

      Apple Intelligence

      Highlighting the five pillars of Apple Intelligence, powerful, integrated, intuitive, personal, and private, the company unveil new generative AI-power Writing Tools that can summarise content and rewrite text across apps devices.

      Apple is also adding image-generating capabilities to its devices which will be trigger in apps such as Messages, Keynote, Freeform, and Pages.

      You will not be able to create realistic images but they can generate artistic images in different styles.

      These images will be generate on the basis of the photos in the user’s gallery.

      Explaining the privacy focus of Apple Intelligence, Apple promises “on-device intelligence”, which is just on-device processing using the device’s chipset.

      Claiming large AI models will require more computing power, Apple also unveil Private Cloud Compute, Apple’s encrypted cloud solution to balance privacy while offering powerful AI features.

      Apple Intelligence-Powered Siri Gets New Capabilities

      Siri is getting a major AI overhaul.

      The core of the upgrade is contextual understanding.

      The virtual assistant can now understand natural language and vaguely spoken sentences to find the underlying meaning behind them.

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      Also, the AI-power Siri will also be integrate with various native Apple apps.

      Through this integration, Siri will be able to take action within the apps via verbal prompts.

      For example, Siri can open a photo in edit mode and can add brightness and contrast when prompt to “make the image glow”.

      Apple says Siri will be able to understand things and get things done which it never did before.

      In a demo, Siri takes the prompt “When will my mom’s plane land” and cross-checks the flight information from an email to provide the answer.

      Siri’s new design and capabilities will be available across iPhone, iPad, and Mac devices.

      Features of In-App Apple Intelligence

      The Memories feature in the Photos app is now enhanced by Apple Intelligence.

      The AI capability will automatically pick out the best photos and videos based on the description and craft a storyline.

      A new Clean Up tool has also been added to Photos app that can remove unwanted objects in the background of the photo without altering the subject.

      This is similar to the Magic Eraser in Google Pixel devices and Object Eraser in Galaxy AI.

      Another app to be getting Apple Intelligence capabilities is the Mail app.

      It will feature many Writing Tools including Rewrite which is allow users to rephrase their messages in different tonalities such as friendly, professionals, and concise.

      You can also rewrite it into different styles by using manual prompts as well.

      Other Writing Tool, Proofread will check for grammar, word choice, and sentence structure in drafted emails.

      Summarise is another tool that brings out the key points from long emails. Smart Replies has also been introduce.

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      The Messages app is also getting new Apple Intelligence features.

      You will be able to create custom emojis, dubbed Genmojis, by typing a text prompt in the Messages app.

      The AI will generate various iterations of the describe emoji and users can pick one from them.

      ChatGPT Comes to Apple Devices

      Expanding its AI ecosystem to third-party tools, Apple announce integration with OpenAI’s ChatGPT.

      Free users will be able to use ChatGPT without requiring them to log in or without the information leaving the device.

      Paid users will be able to connect their accounts to the platform.

      It will also be usable across Apple devices.

      ChatGPT will be integrate within Siri and the systemwide Writing Tools across Apple’s platforms.

      It will also power the image and document processing capabilities of app-integrated tools.

      In essence, the GPT AI models will be providing their multimodal LLM capabilities for most of the AI features announce under Apple Intelligence.

      Apple Intelligence will run on Apple silicon and its Neural Engine.

      These AI features will be available in beta on the iPhone 15 Pro, iPhone 15 Pro Max, and iPad and MAc with M1 and later.

      In beta, Siri’s capabilities will be available when device language is set to US English, as part of iOS 18, iPadOS 18, and macOS Sequoia later 2024.

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