Bajaj has acquire the rights to the Vincent brand name. The same British retro bike maker that gave the world the fastest bikes of their time, Vincent Black Shadow and Black Lightning.
Vincent Motorcycles was a popular British manufacturer that produce some of the fastest bikes between 1928-1955.
Two of its popular two-wheelers were Black Shadow and Black Lighting, which were among the fastest bikes at the time.
The Black Shadow held a land speed record doing 241.9 km/h.
Vincent Motorcycles was found by Philip Vincent in 1928.
After 27 years of being a market leader, production was stop in 1955 after the company ran into financial troubles.
Until recently, Vincent Motorcycles was own by Dave Holder & Family.
At a time when demand for retro and vintage motorcycles has soar, Bajaj is looking to make its foray and revive a classic brand like Vincent.
But, it is not yet known if Bajaj is looking to make new, modern machines or is reviving a classic brand to use Vincent as a sub-brand of retro classic motorcycles.
This is the second association with a British brand for Bajaj.
Bajaj also has a collaboration with Triumph Motorcycle, under which the two will be launching a mid-displacement motorcycle.
Earlier in 2020, Bajaj Auto file a trademark for the Excelsior-Henderson name in Europe.
Same like Vincent, Excelsior-Henderson was also a popular bike maker in its time.
The company’s roots can be trace way back to the late 19th century, 1876 to be exact, when it was just the Excelsior Supply Company that manufacture cycles and cycle parts.
Henderson start life in 1911, and focus mainly on inline-four engines.
Now the two were, soon, acquire by bicycle firm Schwinn, and merge into Excelsior-Henderson.
As the company had to cease production in 1931 as the globe was engulfed by the severe economic downfall cause by the Great Depression.