Magicbricks launches a new digital film unveiling MB Prime services, featuring Bollywood Star and brand ambassador, Ayushmann Khurrana and his brother, Aparshakti Khurana, in the next phase of its brand campaign “Property Sahi, Aur Ab Services Sabhi”.
The digital film highlights various features of MB Prime such as personalized assistance, priority access to exclusive owner properties along with the add ease of assist virtual site tour, with the promise of bringing convenience to the customers.
Launch earlier this year, the high decibel brand campaign unveile Magicbricks’ full-stack services for property relate needs including home loans and expert advice.
This digital film, as a part of the ongoing campaign, marks the second commercial where the Bollywood actor duo share onscreen space.
Devarshy R. Ganguly, Head of Marketing, Magicbricks, Said :
“We began the year with great momentum with the launch of “Property Sahi, Aur Ab Services Sabhi…” and the campaign continues to expand with the MB Prime digital film. It reflects our legacy of reimagining customer experiences by offering new and innovative solutions. MB Prime is a premium service which will continue to drive convenience by offering personalized services to our customers.”
Ayushmann Khurrana shared :
“The campaign is proving to be more & more memorable for me.. the first set of advertisements were received well and the campaign is now extending into another promising phase with the new digital film…I am happy to be associated with Magicbricks and another chance to team up with my brother, Aparshakti, makes it an even more special experience!”
Ankur Suman, Partner & Executive Creative Director, RK Swamy, Said :
“Home buying can be an anxious experience and customers often look to experts for advice and assistance. We wanted to solidify Magicbricks position as a true partner in this journey by highlighting MB Prime’s value propositions in a succinct yet impactful manner. The conversations between two brothers was an apt setting to convey the message of convenience through MB Prime services…”
The four-week multi-media marketing campaign is slate to run pan-India, on digital platforms, print media and leading OTTs to drive awareness and adoption for the new service.
About Magicbricks: India’s no 1 property site
Magicbricks is India’s No.1 property site. With monthly traffic exceeding 20 million visits and an active base of over 15 million+ property listings, Magicbricks provides the largest platform for buyers and sellers of property to connect with each other in a transparent manner.
Magicbricks has innovate many product features, content, and research services, which have help us build the largest audience pool.
With 15+ years of experience and deep research-based knowledge, Magicbricks presents a repertoire of insight-driven, buying related information through multiple platforms like MBTV- India’s leading online real estate channel, and other proprietary tools so that home buyers can access all information related to price trends and forecasts, locality reviews and much more.
· Campaign name: Property Sahi. Aur Ab Services Sabhi.
· What’s in the new film: Magicbricks unveils MB Prime Services
· Celebrities: Ayushmann Khurrana and Aparshakti Khurana
· Creative Agency: RK Swamy, Delhi
· National Creative Director: Ankur Suman
· Production House: R.A.T films
· Director: Ruchi Narain
· Executive Producer: Ashutosh Shah
· DOP: V. Manikandan
