DaMENSCH Raises 122.5 Crores in Series B Funding
DaMENSCH, a premium men’s lifestyle brand, has raise $16.4mn (INR 122.5 crores) in series B fund raise led by A91 Partners. Existing investors Saama Capital, Matrix Partners and Whiteboard Capital also participate in the round.
Anurag Saboo, Co- founder DaMENSCH Said :
Currently the portfolio has more than 200 SKUs
List across more than 15 categories and has made more than 10mn shipments to over 10,000 pin codes across the country.
Gaurav Pushkar, Co-founder DaMENSCH Said :
Prasun Agarwal, A91 Partners Said :
Ash Lilani, Managing Partner, Saama Capital Said :
Anshu Prasher, General Partner, Whiteboard Capital Said :
Sudipto Sannigrahi, Principal, Matrix India Said :
DaMENSCH is constantly in pursuit of innovating men’s essential wear.
In the pursuit of a world, where everyone’s potential is unlock to do more, every single day.
Started in 2018, DaMENSCH is a D2C brand that caters to the men’s premium essential wear fashion segment in India.
DaMENSCH envisions to become a lifestyle brand that will become an integral part of every global Indian’s wardrobe.
Every product design by DaMENSCH Product lab, from innerwear to loungewear is infused with innovation never seen before.
The brand is driven by a purpose to make the world a better place, by doing more every day, for the customers and nature.
DaMENSCH is commit to earth-friendly and slow fashion, as reflect in its packaging made of corn and paper that’s 100% biodegradable.
DaMENSCH believes everyone can do more.
In order to unlock true potential, not being content with the status quo is important.
For that innate satisfaction and pursuit of excellence, DaMENSCH is creating an inclusive community of those who seek continuous improvement in comfort, well-being and life.
Responsible brands have also picked pace in the post-pandemic era.
By shifting from plastic to corn-husk or paper based packaging alone has resulted in DaMENSCH saving 10L + units of single use plastic.
Almost 160 Burj Khalifas in length if you pile them up.
Bamboo fabric, sustainable dyes, long lasting material, smartly source cotton from the Deccan Plateau are few other actions undertaken.
About A91 Partners
Founded in 2018, A91 Partners is an investment firm investing across consumer, technology, financial services and healthcare sectors in India.
A91 partners with entrepreneurs building enduring businesses for tomorrow’s India.
Current investments include Digit General Insurance, Aye Finance, Sugar Cosmetics, Atomberg Technologies, Hector Beverages, PushpMasala, Exotel, Happilo, Inshorts, La Renon, Soothe Healthcare, Alphavector and GIVA.
About Matrix Partners India
Matrix Partners India is an investment firm with approximately $1 billion under management.
Founded in 2006, the firm invests in companies targeting the Indian consumer and enterprise market at the seed, early and early growth stages.
Matrix India has invested in many market leading consumer-focused companies :
- Country Delight (D2C dairy & fresh foods brand),
- W For Woman (ready to wear fashion label),
- OZiva (India’s leading clean, plant-based nutrition brand),
- Open Secret (“unjunked” snack brand),
- The Whole Truth (clean label food brand),
- Chumbak (design-led lifestyle brand),
- &Me (health tech platform for women),
- Ola (mobility),
- Dailyhunt (mobile local language platform),
- Razorpay (payments),
- OfBusiness (B2B Commerce, fintech),
- Five Star Business Finance (SME lending),
- Ola Electric (electric vehicles),
- Stanza Living (tech-enabled student housing platform),
- OneCard (mobile-first credit card),
- DealShare (social commerce platform),
- Mswipe (mobile POS),
- GoKwik (e-commerce enablement platform),
- Captain Fresh (seafood marketplace),
- Zupee (leading skill-based gaming app) among many others.
Matrix India has advisory offices in Bangalore, Delhi and Mumbai.
Matrix Partners has a global network of funds investing in the US, China and India, with approximately $5 billion under management.
Further information is available at www.matrixpartners.in.
To know more about our investment philosophy & ideologies, check out the #MatrixMoments podcast series.