One97 Communications (OCL), owns Paytm announce the release of Paytm 2022 Recap, highlighting the interesting trends of transactions made through Paytm in 2022.
Paytm UPI is one of the most prefer payment methods for Indians, with its superfast and secure payments.
Users can also check their individual payments journey with Paytm in 2022 through paytm.com/recap, the Paytm said.
As per Paytm’s report, Delhi-National Capital Region emerge as India’s digital payments capital whereas Tamil Nadu’s Katpadi is the fastest-growing city for digital payments with 7X growth in 2022.
Chennai and Trichy in Tamil Nadu have the highest percentage of offline payments on food and beverages and Amritsar saw the highest spending on health and grooming through Paytm.
Noida and Nagpur saw the highest percentage of spending via Paytm on micro-sellers or street side vendors.
Paytm’s market in the Northeast also saw huge growth.
The fastest-growing cities in the Northeast for unified payments interface (UPI) transactions are, Lohit in Arunachal Pradesh, South Sikkim and Ranipool, and Assam’s Guwahati, Dibrugarh, Jorhat and Kamrup.
As per Paytm, user had made transactions in 106 cities across 20 states.
Another user book flights between Mumbai and Delhi 358 times using the Paytm app.
An intriguing observation is that the maximum number of payments have done at 7.23 pm with Wednesday emerging as the busiest day in the week for digital transactions.
Two of the most common names among Paytm’s users are Rahul and Pooja.
Paytm help its users avoid 1,618,796,629 trips to ATMs.
As per Paytm, it was taking digital payments far and wide, driving financial inclusion with two out of three of its new users coming from smaller cities and towns.
Paytm continues to strengthen its leadership in offline payments with more than 5.5 million merchants now paying subscriptions for payment devices, Paytm said, adding that Paytm Soundbox is the sound of merchant transactions in India, with a new merchant and their customers being greeted by its melody every six seconds.
By Paytm UPI, Paytm enables seamless and superfast money transfers.
User refer more than 1,300 of his friends and family to Paytm 2021 and earn over Rs. 1 lakh.
Engaging observations have seen in merchant transactions with Rs. 20 being the most common amount paid on Paytm merchant quick responses (QRs).
Varanasi has seen 213% growth in offline QR transactions, Paytm said.
Festivals have also swept by the digital payments wave.
During the online Diwali sale season, the highest amount spent by a single user was Rs. 2.8 lakh.
Another festival that saw a high volume of Paytm UPI transactions is Rakhi, with Rs. 1,100 being the favourite ‘shagan‘.
Paytm spokesperson said :
“As the pioneer of QR and mobile-based payments in India, we continue to see widespread love for the most trusted payments app — Paytm. Over the last year, we have seen greater adoption amongst consumers and merchants, leading to some interesting trends with Paytm UPI leading the way. With the trust bestowed upon us by our users, we remain focused on driving financial inclusion in India.”
