Leveraging the power of short-video content to engage with citizens, and spread important messages, Delhi Police has join Josh, India’s fastest growing and most engaged short-video app.
With an aim to empower and protect women, Delhi Police launch the #SashaktNaari challenge on the Josh platform which will serve as the digital avatar to the Sashakti initiative.
The Sashakti initiative by Delhi Police’s Special Unit for Women and Children is aim at promoting the safety and security of women in the national capital by providing them with self-defense training.
So far, more than 11,000 women and children have participate in the physical self-defense training camp organize by the Delhi Police.
The #SashaktNaari challenge on Josh encourage women to share videos of themselves performing their favorite self-defense actions.
In addition to this, Delhi Police also create a video detailing a few, easy self-defense actions for women and urge users to create a video of them performing their favorite step and share it on Josh to inspire and empower others.
The #SashaktNaari challenge was a resounding success on Josh, garnering 104.1 million views, 8.1 million hearts and 2.6K UGC videos.
Sunder Venketraman, Head of Creator and Content Ecosystem, Josh Said :
“We, at Josh, are extremely honored to have the Delhi Police on our platform. Organisations are increasingly realising the effectiveness of short-video in creating meaningful and positive impact. As we endeavor to efficiently utilize our platform to become a catalyst of change in our society, we aim at leveraging our reach in Bharat to support the Delhi Police in their many nobel initiatives, such as the #SashaktNaari challenge, as they drive awareness to create a safer and more secure nation,”.
Ms. Suman Nalwa, DCP, PRO, Delhi Police Said :
“We live in a digital-first world where social media has now become an important tool in driving essential conversations and creating awareness. Leveraging the effective power of short-video content that has the ability to capture people’s attention like no other, we are looking forward to harnessing the power of the platform Josh has provided us with, to incite positive change. The response we have received so far on Josh has been tremendous, which is a testament to the promising potential of the platform in engaging with citizens and spreading awareness,”.
Through associations with organizations such as the Delhi Police, Josh is actively working towards strengthening its platform’s offerings by providing diverse, informational content from different organizations that seek to educate, inform and empower their users and create a lasting, positive impact on society.
About Josh
Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation.
It represents a confluence of India’s top 1000+ best creators, 20000 strong manage community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics.
Josh has consistently rate as the leading Indian short-video app in India on the Play store with 100 million+ downloads.
Josh is currently the fastest growing and most engage short-video app in India with over 153 million MAUs (Monthly Active Users), 74 million DAUs (Daily Active Users), and 23 minutes average time spent.
