Flipkart, India’s homegrown e-commerce marketplace, is back with the 9th edition of its flagship event, The Big Billion Days (TBBD). All set to kick off the country’s festive season, this year’s TBBD, which will begin from 23rd September 2022 to 30th September, 2022, will see millions of consumers, sellers, MSMEs, and Kirana delivery partners across the country for an inclusive festive season.
While Amazon Great Indian Festival 2022 sale will also begin on 23rd September 2022. The e-commerce platform has reveale that during the sale there will be over 2,000 product launches across various categories, including electronics brands like Samsung, iQoo, LG, Xiaomi, Apple, Sony, and more
Amazon Great Indian Festival 2022
Amazon Great Indian Festival 2022 sale will begin on 23rd September 2022.
The Amazon has reveale that during the sale there will be over 2,000 product launches across various categories, including electronics brands like Samsung, iQoo, LG, Xiaomi, Apple, Sony, and many more.
In addition to various bank offers and exciting deals, Amazon will also run livestreams host by industry experts/ influencers.
There will be special Live-only discounts offered during these streams as well.
Amazon has also plan to release many new titles for Prime Video and miniTV streaming services during the Great Indian Festival 2022.
The Amazon Great Indian Festival 2022 will start from 23rd September 2022 with Prime members getting early access to the deals, offers, discounts, and many more.
Amazon has announce that customers can expect over 2,000 new product launches during the sale from popular brands like Samsung, iQoo, Xiaomi, Apple, OnePlus, LG, Sony, and many more.
Amazon will also be introducing never-before deals on products from Small Medium Businesses (SMB) affiliate with programmes such as Amazon Launchpad, Amazon Saheli, and Amazon Karigar.
It is also aiming to team up with more than 150 influencers/ experts to host livestreams during the Amazon Great Indian Festival 2022.
Customers will discover top deals and ask questions in real-time. In addition, there will be special Live-only discounts available during these livestreams.
Customers also have the chance to win up to Rs. 7,500 in rewards during the Great Indian Festival 2022 by shopping on Amazon or paying bills via the Amazon Pay app.
Applying for the Amazon Pay ICICI Bank credit card during the sale will give customers a Rs. 2,500 welcome reward.
Those who activate Amazon Pay Later during this period will get an instant Rs. 150 cashback and up to Rs. 60,000 instant credit.
Lastly, signing up for Amazon Pay UPI will give customers a 10% discount up to Rs. 50.
Amazon is also offering special discounts to Amazon Business customers who can save up to 28 percent extra on GST invoices.
There will also be a 40% additional discount on bulk purchases across categories like laptops, desktops, monitors, TVs, and many more.
It will also be releasing new titles on Prime Video, including the third season of Four More Shots Please.
More blockbusters titles will be reveale as we approach the starting date.
Flipkart Big Billion Days 2022
Flipkart Big Billion Days Sale 2022 will begin from 23rd September 2022 and will go on till 30th September 2022.
This sale will offer discounts on electronic gadgets or devices like laptops, mobiles, smartwatches, and many others.
The sale will see as many as 130 Big Billion Days specials across various categories.
The 9th edition of its flagship sale will also see an ‘open box delivery’ on select high value products such as mobiles and electronics.
Flipkart has reveale that customers can avail discounts, cashbacks and pay later options during the Flipkart Big Billion Days Sale 2022.
Banks are offering 10% instant discount on Debit Cards, Credit Cards and EMI transactions. Paytm is also offering 10% assure savings on Paytm, UPI, and wallet transactions.
Customers can also use the Flipkart Pay Later option with a credit of up to Rs. 1 lakh, which can be repaid the following month or in easy EMIs.
Flipkart Said :
“Customers can also combine Flipkart Pay Later limit with any other prepaid third-party options and offers available at the time of checkout. Other offerings include a No-cost EMI facility for Bajaj Finserv EMI card holders,”.
The Flipkart app was update recently and has also introduce various interactive options that can be used during the Flipkart Big Billion Day 2022 Sale.
There are gamification initiatives such as Coupon Rain, Treasure Hunt and Spin The Bottle that allow customers to avail offers during the sale.
As per Flipkart, computer peripherals such as printers, monitors and more can be purchase with up to 80% discounts.
There will be up to 80% discount on TVs.
During the Flipkart Big Billion Day 2022 Sale, there will be ‘Crazy Deals’ at 12am, 8am, and 4pm everyday.
‘Rush Hours’ will see discounts on ‘Early Bird Special’ items, and there will also be ‘Tick Tock Deals’, which is nothing but a new deal every hour with lowest prices.
The Nothing Phone 1 and Google Pixel 6a will be sold at a discount price during the Flipkart Big Billion Days 2022 sale.
Nothing Phone 1 price will start at Rs. 28,999 and the Google Pixel 6a will be available for a starting price of Rs. 27,699.
Flipkart has also roll out an option of open box deliveries for high value items such as mobiles and electronics.
In this option, the Flipkart delivery partner will open the product at the time of delivery, in front of the customer.
Customers can then accept the delivery if their order is in an intact state.
Open Box Delivery is currently applicable on certain brands across select PIN codes in India.
With innovation, impact and inclusivity at its core, TBBD this year will ring in the festive cheer with exciting offerings going live on the Flipkart app.
This will include a gamification experience through ‘Coupon Rain’ which will allow customers the opportunity to play with their family and friends, and includes rewards that will make the festive season special.
This year, customers will have a chance to pre-book their products across categories such as Beauty, General Merchandise, Home, Electronics and Lifestyle by paying INR 1 as a token advance.
Flipkart will also enhance consumers’ entertainment experiences through interactive shows and offerings that come with commerce-link rewards.
This year customers will also get access to an attractive selection of unique products under the ‘TBBD Specials’, offering industry-first innovations that are designed to make consumers’ shopping experience memorable.
Customers will see 130 ‘Special Edition’ collectibles from 90+ brands across categories bringing a wide assortment of 10,000+ new products.
They will also be provide access to a wide assortment of new products co-create by brands and belove celebrities such as Virat Kohli, Kriti Sanon, Chef Vikas Khanna, Ayushmann Khurrana, Ranveer Singh, Hrithik Roshan, P V Sindhu, and K L Rahul to name a few.
Shoppers from across the country will get access to special merchandise to add to their festive collection.
Kalyan Krishnamurthy, CEO – Flipkart Group said :
“Over the years, The Big Billion Days (TBBD) has become an experience which customers, sellers, and the entire ecosystem eagerly looks forward to, and all our efforts are dedicated towards making it bigger and better every year. As India’s homegrown e-commerce marketplace, we pride ourselves in being close to customers and intimately understanding their needs and expectations. TBBD also illustrates our commitment towards providing access to quality and affordability to the customers and boosting the economy through our operations in a sustainable manner while creating jobs, and livelihood opportunities across the country. Our growing ecosystem of sellers, MSMEs, Kirana stores, and other partners will witness us seamlessly fulfilling the customers’ evolving requirements across the various nooks and corners of the country.”
TBBD is an opportunity for sellers across India to access a customer base of millions, which allows them to grow their own businesses at a rapid pace.
Flipkart has introduce many programs for sellers with many industry-first strategic policy changes focused on the growth of a democratic seller ecosystem.
A More Robust and Sustainable Supply Chain
Flipkart continues to expand its supply chain capacity, both in first and last-mile delivery.
This year, Flipkart has onboarded hundreds of last mile delivery hubs across the country and its largest fulfillment center in Haringhata, West Bengal which alone will process one million shipments a day.
Flipkart has also roll out an option of open box deliveries for high value items such as mobiles and electronics.
As part of the Open Box Delivery process, the Flipkart wishmaster (delivery partner) will open the product at the time of delivery, in front of the customer, who needs to accept the delivery only if their order is in an intact state.
As a customer focussed initiative, this is to further strengthen the trust from customers.
Open Box Delivery is currently applicable on certain brands across select PIN codes in India.
TBBD 2022 is also going to weave in sustainability efforts, with most of the shipments being process in sustainable supply chain facilities and delivered through a fleet of thousands of electric vehicles (EVs) across the country.
Strengthening Kirana Delivery
Flipkart has strengthened its kirana delivery by onboarding over two lakhs partners across the country who will deliver a range of products including apparel, home, sports and groceries.
This will enable customers across the country, including metros, tier-2+cities and rural areas, access to a wide range of products on the platform.
Value for B2B – Flipkart Wholesale
This year once again TBBD will extend the festive cheer to its B2B members, by Flipkart Wholesale providing access to attractive offers spanning a host of products and great margins across a wide range of categories.
Provide Access to Affordability in Tier II and Beyond Markets
This year customers will get access to a more affordable shopping experience with increased accessibility to credit, by leading banks.
While these banks are offering 10% instant discount on Debit Cards, Credit Cards and EMI transactions, Paytm, the pioneer of digital payments, is offering 10% assured savings on Paytm UPI and Wallet.
In addition, through Flipkart Pay Later, the financing partner will offer customers a credit of up to ₹1 lakh, which can be repaid the following month or in easy EMIs.
Customers can also combine Flipkart Pay Later limit with any other prepaid third-party options and offers available at the time of checkout.
Other offerings include a No-cost EMI facility for Bajaj Finserv EMI card holders.
Through these partnerships, Flipkart aims to extend access to affordability options to the eligible audiences across India and offer them access to 250 million+ product offerings on its platform.
Revamped shopping experience
This year during The Big Billion Days, shoppers will get to indulge in an improved and enhanced experience on the Flipkart app.
The completely revamped experience is created to delight shoppers by focusing on visual design, ease-of-navigation, easy discoverability of deals and products, and an immersive and interactive experience with influencers and celebs.
This year will also see a slew of other new launches, games, interactive videos, live streams and rewards and coupon distribution via gamification throughout TBBD.
This immersive experience includes image search to simplify and narrow down the product discovery journey for customers and to overcome vernacular and linguistic barriers, video cataloging, to provide an interactive shopping experience, and a new premium product packaging pilot, among many other things.
The new season launch will also bring attractive fashion and lifestyle offerings to tier-2 regions across the country and beyond.
Personalized AI initiatives are also being roll out to boost engagement.
Shoppers looking for branded products and a more premium shopping experience can now also switch to the ‘Brand Mall’ mode.
The Brand Mall mode has been introduce as an assisted shopping experience on the app with a premium user interface to enable customers through easy discovery and navigation of premium, branded products across categories including fashion, lifestyle, mobiles and electronics.
This year, Flipkart has partner with India’s favorite celebrities, including Amitabh Bachchan, Alia Bhatt, MS Dhoni who will be seen in creative avatars as they celebrate Flipkart’s biggest Big Billion Days event.
With SuperCoins revolutionizing the loyalty rewards landscape, customers can also continue to avail myriad benefits on every purchase, for an even more fulfilling shopping experience.
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Flipkart Health+, and Cleartrip.
Started in 2007, Flipkart has enabled millions of consumers, sellers, merchants, and small businesses to be a part of India’s digital commerce revolution, with a registered customer base of more than 400 million, offering over 150 million products across 80+ categories.
Our efforts to democratize commerce in India, drive access and affordability, delight customers, create lakhs of jobs in the ecosystem, and empower generations of entrepreneurs and MSMEs have inspired us to innovate on many industry firsts.
Flipkart is known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns – customer-centric innovations have made online shopping more accessible and affordable for millions of Indians.
Together with its group companies, Flipkart is commit to transforming commerce in India through technology.
