Flipkart on 28th July announce the launch of its 90-minute hyperlocal delivery service that will offer customers with a range of over 2,000 products in categories including grocery, dairy, meat, and stationery items.
The new offering will initially be roll out in Bengaluru,
It will expand to six other cities in India in the next few months.
The latest service by Flipkart will be available alongside its existing Supermart store that is meant specifically for groceries.
Customers purchasing items through Flipkart Quick will have a minimum delivery fee of Rs. 29, and their orders will be deliver between 6am to midnight.
The online marketplace will offer the options to either choose to order with delivery in the next 90 minutes or book a two-hour slot to let customers pick their convenient delivery model.
Flipkart Quick will not be limit to the products that the company already has on its portal.
It will also serve new categories including dairy items, fresh fruits, vegetables, and meat that will be provided through various local sellers and supply chain partners.
Flipkart also claims that the new service will not rely on a traditional pin-code system model to identify delivery locations in an area and use an “advanced technology” for location mapping.
Flipkart said in a statement :
“This technology promises to not only speed up the last mile process, but also bring more accuracy to the address mapping system, hence avoid chances of mis-match or re-attempts,”
Sandeep Karwa Said :
“While we start with our dark store (no-walkin) model, wherein we enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships,”
Flipkart claims that its new service would help digitise local kirana stores and shopkeepers in the country.
It will initially be limit to select locations in Bengaluru,
- HSR Layout,
- BTM Layout,
- KR Puram,