Indians are known for their spirit of celebration and their grandeur and panache for weddings. It is a one of a kind occasion for every couple looking to make it larger than life and a day to remember. As pandemic posed restrictions, the industry transitioned into intimate wedding ceremonies.
But the setback was short lived, the world’s largest wedding market bounce back in panache and is expected to reach $0.5 trillion over the next decade according to a report by matrimony.com.
A new wave of ‘wedtech’ weddings came into picture during the pandemic, revolutionizing the wedding planning process.
Due to easy accessibility, wide selections and user friendly browsing, Flipkart witnessed a surge in wedding shoppers on the platform, making it the go-to destination for all their wedding needs.
As the season of pheras and vows begins, Flipkart Fashion has mark an year-on-year increase of 31.6% for wedding relate attire category and an uptick of 29.3% growth in unit terms.
The most prefer colors this season are gold, black and pink.
To add to the ongoing festive cheer, Flipkart has introduce ‘#HarOccasionKaFashion’ to display the great selection offer on the platform at great value.
In this campaign, popular TV celebrities like Hina Khan and Surbhi Jyoti can be browsing through the selection and adorning their favorite pieces from Flipkart Fashion in minute-long videos.
The celebrities inspire consumers to glam up for a wedding selfie marathon with the tagline “Wedding selfies for all your functions with all your favorite baratis”.
For wedding trousseau shopping, the 25-35-year-old age group women shoppers comprise the majority, scouting through the wide portfolio of products with Sequins, embroidery, bandhani, gota patti, banarasi and kanjivaram being the most sought after products.
Flipkart has a wide wedding selection from local sellers and brands like Laxmipati Sarees, Subhash Sarees, SUTA, Karagiri, Charukriti, House of Begum to name a few.
As everyone looks for hassle-free outfits, the platform observed an affinity towards ready to wear celebration apparels as compared to the dress materials.
However, the share of brand apparel in the wedding fashion segment stays at 15%-20%, leaving a wide window for local sellers who reported a great increase in demand.
With the growing significance of the ‘bridal look’ coupled with the virtual try on feature on Flipkart, brides can effortlessly source their makeup, hair tools, manicure and pedicure kits etc. to create their desired look.
Flipkart has also recently observe an uptick of organic and cruelty free beauty preferences emerge among customers.
Along with this, the maximum traction during the wedding season has observe in fast moving makeup verticals such as kajal, eyeliner etc.
Men between the age group of 28-35 prefer a mix of solids and prints.
Along with brands like Manyavar, Peter England, Fabindia and Ethnix by Raymond, local brands such as Jompers, Deyann, Vastramay, See Designs, FUBAR, Armaan Ethnic and Prakasam Cotton saw an upsurge in demand.
Jacquard Kurtas, Ethnic sets couple with solid and print dhotis, Embroider kurta jackets, solid shirts couple with blazers comprise the major looks across the season.
Trendy assortments in kurtas like Asymmetric / A-Line, Chikankari, Jaipuri prints, mirror work, and deity prints continue to see traction.
Occasion specific buying behavior such as an inclination towards shades of yellow for “haldi ceremony”, pathani suits during Eid and hues of orange and red during Durga Puja have pick up over the last year.
With the growing momentum of ‘wedding ready grooming’, grooms can easily source manicure and pedicure kits, scrubs, beauty and hair tools etc. on Flipkart to amp up their look.
Flipkart is redefining wedding shopping and gifting for every occasion by enhancing accessibility to hundred percent pincodes pan India.
Cities like Lucknow topped the charts in sales for traditional wear, follow closely by Cuttack and Gurugram.
Abhishek Maloo, Senior Director, Flipkart Fashion said :
Rakesh Kumar Sarawagi, Director of well known saree brand, Laxmipati Group said :
Flipkart, India’s homegrown ecommerce marketplace, is one of the driving forces in expanding this consumer base and lies at the center of the growth facilitating first-time shoppers to shop online.
Flipkart Fashion currently has lakhs of sellerson board offering a range of selection across categories, making it the preferred destination offering extravagance with ease.
In keeping up with the evolving customer palette, as India’s Fashion Capital, Flipkart is committed to bringing in the widest range and latest trends of wedding wear for its growing customer base.