Flipkart on launch of search on its platform to let customers find new items by speaking about in Hindi and English.
The Flipkart projects that the new voice search experience will enable faster onboarding of customers from smaller towns and simplify their e-commerce journey.
Flipkart said in a press release that new-to-Internet consumers in India need assistance in online shopping and look for easy discovery of products.
Both these requirements are aim to be addressed by the voice search experience.
Searching through voice is three times faster than typing in English and five times faster in Hindi.
Voice search is also project to help Flipkart improve its understanding of new users and give sellers the opportunity to reach new customers.
How to use Flipkart Voice Search
- You can access voice search either on the Flipkart mobile app or on its mobile site at the initial stage.
- It is available through a microphone icon that appears once you tap the search bar on the top of the Flipkart app or site from your mobile device.
- You can use voice search to speak either in Hindi or English to find relevant items on Flipkart.
Flipkart said that it had been gradually rolling out voice search since January this year and has noticed over five million queries a day.
It appears that the experience is currently limit to Android devices as we weren’t able to verify voice search on an iPhone or through the desktop version of the Flipkart site.
How Voice Search Work
The feature enables automatic speech recognition once a user gives a command to convert voice into text.
It then moves the text to natural-language understanding (NLU) to identify the intent and entity from the keywords given in the command.
After the keywords are capture by Flipkart’s search engine to fetch results.
Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart Said :
“As a homegrown e-commerce company, Flipkart understands the heterogeneity of the Indian market and is committed to solving for the next 200 million users online while catering to the needs of all users to make e-commerce more inclusive,”.
Flipkart said that it bring into effective various technical capabilities including automatic speech recognition, natural language understanding, and text-to-speech for Indian languages, built by its in-house engineering and data sciences team.
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