Flipkart’s Shopsy adds grocery as a category on its platform. The supply chain infrastructure and technology capabilities of the e-commerce company, Grocery on Shopsy is claim to cater to consumers across 700 cities, spanning over 5,800 pincodes.
This new category is also to have over 6,000 products across 230 categories running from staples and fast-moving consumer goods (FMCG) to various other dry groceries.
Flipkart is set to attract users on the platform by offering a flat five percent commission margin.
Shopsy claim to ensure stringent quality control alongside enabling social commerce for grocery shopping by using Flipkart’s fulfilment centres and supply chain.
Flipkart has its fulfilment centres locate in various parts of India, including Ahmedabad, Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kolkata, Lucknow, Mumbai, Patna, and Pune.
Shopsy users will now be able to shop for value groceries by adding and checking out products in their carts.
You can also combine orders for multiple individuals in their network and share grocery items over social media through the app.
This make them to earn a flat 5% commission margin that Flipkart promises to be deliver directly to their linked bank account.
Vustomers are claim to receive up to 50% savings.
Prakash Sikaria, Senior Vice President – Growth, Flipkart, Said :
“Grocery is a key consumer need and we are commit to making e-grocery affordable for consumers and sellers alike,”
“We have been working on reducing the cost of delivering groceries over the last few months. We are happy to announce that we have achieved best in class cost structure which makes us confident of scaling grocery on Shopsy.”
Flipkart claims that by bringing the new category it is aiming to make Shopsy as the largest grocery retailer in the country.
Shopsy was launch by Flipkart as its social commerce platform in July 2021.
At the time of its launch, Flipkart didn’t consider grocery as a category, though it has now been chosen as one, considering the growing market of online grocery delivery in the country.
Flipkart announce that Shopsy clock in four times revenue growth during the festive period and grew its user base 3.7 times over what it had earlier.
The Shopsy app, which is currently for Android devices, also manage to cross the 10 million downloads on Google Play.
All that growth mainly came from categories including fashion, beauty, general merchandise and home (BGMH).
Flipkart claims to offer a zero-commission marketplace model through Shopsy where local and small businesses as well as individual entrepreneurs can sell products in their locality and among contacts.
The model is similar to how Meesho allows small sellers to sell a variety of small-ticket items using social media platforms.
It is also unlike Flipkart’s original e-commerce platform where customers buy products from various large-scale retailers.
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