Viacom 18 has bag the digital rights and DisneyStar got the all-important TV rights for the Indian Premier League as far as the next five years are concern, as per sources have confirm.
2YoDoINDIA LIVE | IPL Media Rights Auction 2023, Day 2: Viacom HAS GOT Package B (Digital Rights) for India.#2YoDoINDIA #IPLMediaRights #BCCI #IPL #Viacom18 pic.twitter.com/dYo2ukEp2a
— 2YoDoINDIA (@2yodoindia) June 13, 2022
For Package A (TV Rights) were secure in a whopping Rs 23,575 crores, which is effectively Rs 57.5 crores per game, Package B (Digital rights) was seal by Reliance Industries-own Viacom 18 at a price of Rs 20,500 crores, which effectively means 50 crores per match.
So cumulatively the BCCI is now richer by Rs 44,075 crores after selling the two packages.
The reserve price for both these categories was 49 crore and 33 crores, respectively.
This total is more than twice of what Star paid in 2017 which was INR 16,347.5 crores ( 54.5 crores per match) which was paid for 60 matches per year.
As per report earlier, the second day didn’t see any aggressive bidding with just one more bid coming in for TV rights while the digital package didn’t see a single bid which was already secure for 49 crores per match by Viacom-18.
BREAKING NEWS : Television and digital broadcast rights have been won by two different companies.
— 2YoDoINDIA (@2yodoindia) June 13, 2022
Auction for Package A & B concludes.
The figure stops at Rs 43,050 crore.
Rs. 57.5 cr for TV
Rs. 48 cr for Digital.#2YoDoINDIA #IPLMediaRights #IPL #BCCI pic.twitter.com/46fiFgkvBX
Star challenge Reliance-back media conglomerate’s bid after which they came back with fresh bid worth 50 crores which is enough to seal the deal.
The auction for Package C (Non-exclusive India digital rights) start Monday evening and will resume on Tuesday at 11 AM IST and will be follow by the auction of Package D (Rest of the World).
The last bid for Package C was 18.5 crores per match against the base prize of 16 crores.
Sources have also confirm that Viacom 18 wants to acquire Package C to ensure there is no advertising revenue leakage.
BCCI functionary told PTI on the condition of anonymity :
“We are already reaching towards USD 5.5 billion mark after selling two packages. But digital rights per match value touching Rs 50 crores is massive. An incremental growth of 51% over and above base price is phenomenal,”.
“The bidding stop at 6 pm today and we are currently auctioning off package C, which has 98 games for five years in non-exclusive digital category. There are 18 in first two seasons follow by 20 in next two and 24 in the final season. It will be follow by package D, which is overseas rights for TV and digital.”
BREAKING NEWS : IPL Media Rights: Day 1 ends at Rs 43,050 for TV and digital rights
— 2YoDoINDIA (@2yodoindia) June 12, 2022
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As per the norms of e-auction, the owners are given a secret code through which they bid. No BCCI office-bearers and employees have an inkling of the bidding companies’ code.
Package D, which has a base value of Rs 3 crores for overseas TV and digital rights, will have a strong contender in Zee, which is being headline at the auction by former BCCI CEO Rahul Johri.
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