JustMyRoots, India’s first intercity home delivery service, has partner with MasterChef Shipra Khanna to deliver her signature dish, cook by her, to the doorsteps of thousands of food lovers.
The JustMyRoots platform will enable her fans across India to not only get an opportunity to see the master at work, while she cooks her dish live on the social media platforms, but will also be able to order and taste, the chef’s specially prepared signature dishes, from the comfort of their homes.
Through this collaboration, JustMyRoots and MasterChef Shipra Khanna will be preparing Paneer Tikka Biryani.
Food lovers across India can pre-book the dish prepared exclusively by the chef starting from 30th April 2022.
Chef Shipra Khanna will put the cooking video on her social media on 5th May 2022 and will be preparing the orders in Mumbai on 6th May 2022, and JustMyRoots, which has partnered with multiple cloud kitchens across different cities, will ensure timely delivery.
Consumers need to simply log in and choose from the dishes prepared and listed on the JustMyRoots application or simply place a missed call/ IVR.
The first 2000 customers will be able to enjoy these dishes prepared by the chef herself.
Samiran Sengupta, CEO, and Co-Founder, JustMyRoots, Said :
MasterChefs are in a different league by themselves, having cooked and excelled, in multiple rounds, of the competition, to finally qualify and win the Title.
With this collaboration, JustMyRoots is providing them the opportunity to connect with their fans directly.
MasterChef Shipra Khanna Said :
The promos for the collaboration are online and with this novel concept, JustMyRoots has taken yet another step to revolutionize the industry and aim toward breaking barriers in the food delivery ecosystem.