India’s own microblogging platform Koo is aiming at overtaking it in the country within a year in terms of user base, which has seen a rapid growth, a senior company official said.
Koo start in March 2020, the social media platform has witnessed 30 million downloads with “10 times” growth in user base in the last 12 months, and it is expecting the number to cross 100 million by the end of 2022, Koo Co Founder and CEO Aprameya Radhakrishna told PTI.
The platform, which is currently available in India in 10 languages, including English, has operations in Nigeria, and is looking at more multilingual countries like Indonesia as “priority” nations for overseas expansion, Aprameya Radhakrishna said.
It has already raised $45 million (approx. Rs. 350 crore) and will “revisit funding plans” by the end of the 2022, Aprameya Radhakrishna said, the company would be “ready to explore different types of monetisation” options in the next couple of years.
Aprameya Radhakrishna Said :
Koo now has an “80% non-English” user base with Hindi microbloggers having the largest share, followed by Kannada, Telugu, Marathi and Bengali, he said.
Aprameya Radhakrishna Said :
Being open, transparent, and unbiase as a social media platform is very important.
Aprameya Radhakrishna Said :
Ask how the microblogging site is planning to broaden the user base, Aprameya Radhakrishna said it has different language communities, and an English user can easily connect with people who are using local languages on the site.
Aprameya Radhakrishna Said :
It is important to have a process to deal with such extreme situations.
The propose council may comprise 5-11 members across different fields, Aprameya Radhakrishna said.