MakeMyTrip has to launch limited-edition non-fungible tokens (NFTs), the artwork for which, the company claims, has been conceptualise and design to commemorate some of the popular and unexplored travel spots in India.
The NFTs are aim at giving travellers a chance to own digital collectibles of their favourite destinations, the company said.
The first batch of these artworks will have the landscapes of Goa, Ladakh, Orissa, Himachal, Kashmir, Kerala, Meghalaya, Rajasthan, and Andamans in them.
Conceptualise and design by AI Bots, an online community of digital artists, each artwork had design using Generative Adversarial Networks (GANs), a tool that requires the creator to upload many images and train AI algorithms in order to generate a realistic depiction of the final artwork.
Proud to launch our first limited-edition travel NFT collection – Virtual Vacations!
— MakeMyTrip (@makemytrip) March 14, 2022
Each art is a stunning kaleidoscopic meta-world representation of some of India’s travel destinations.
Sale is now live: https://t.co/DNQBQWJGPz@ngageNFT @0xPolygon
#NFTs #nftcollectors pic.twitter.com/ClqY30UWkx
MakeMyTrip has launch 25 tokens for each artwork, available for grabs on a first-come-first-serve basis.
Minted on the Polygon blockchain, the NFTs can be access through MakeMyTrip’s website and bought on ngageN starting 9th March 2022.
MakeMyTrip claims it will pass on the proceeds from the sale of these NFTs to support projects focusing on promoting sustainable tourism in the country.
Sunil Suresh the group’s chief marketing officer in a statement to Mint Said :
“The NFTs are a confluence of new-age technology with the world of travel as it captures the beauty of some of the exotic locations of India. We are offering travel enthusiasts a never-before chance to be owners of this beauty in the digital domain,”.
Praphul Chandra, founder, KoineArth, Said :
“With the launch of their NFTs, Indians around the world can digitally own the beauty of India, make it part of their personal legacy and even gift it to their loved ones. The artwork of NFTs is a great example of how brands-with-a-purpose are working with digital artists to create art that captures their spirit.”
MakeMyTrip NFT Collection Price is upwards of Rs. 14,999.
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