Mars Wrigley announce the launch of a new price point for DOUBLEMINT® at ₹5, making it the only fresh mint available at this price point. This is a significant step towards expanding the freshness category in India, a segment DOUBLEMINT® leads globally.
Each sleeve of DOUBLEMINT® at ₹5 will contain 7 thin mints of the Peppermint flavour, with a convenient resealable pack that fits right in your pocket.
The new launch effectively strengthens Mars Wrigley’s commitment to cater to the diverse consumption needs for consumers in India, and to cater to the same via category penetration of brands that are loved across the country.
This addition is also a significant move to deepen the company’s regional expansion plans, bringing DOUBLEMINT® to many more consumers across tier 2 and 3 markets and & smaller stores in Tier 1 markets with a greater range of choices in terms of price points and occasions for consumption.
Mr. Kalpesh R Parmar, General Manager, Mars Wrigley, India, Said :
This new ₹5 DOUBLEMINT® variant will be an addition to the already expansive DOUBLEMINT® product portfolio which includes a variety of mints, gums, and chewy mints that are available across various price points ranging from ₹1 to ₹100.
The ₹5 DOUBLEMINT® will be available for purchase at traditional and modern trade outlets.
Consumers can also order their favourite Mars Wrigley products from the Mars Wrigley Treats Store.
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For more than a century, Mars, Incorporated has driven by the belief that the world we want tomorrow starts with how we do business today.
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