Maruti Suzuki India Limited has launch S-Assist a new Artificial Intelligence and machine learning-enable virtual car assistant. Maruti Suzuki’s NEXA customers can avail of this new feature on the Maruti Suzuki Rewards app with S-Assist.
This new feature helps customers solve or find out how to fix small issues they may face with their vehicle and also helping educate and create awareness among the consumers about their vehicle.
Maruti Suzuki Rewards App is available on both Google PlayStore and the Apple App Store.
This app now has a new feature called S-Assist.
User may have a query regarding warning lights on the dash, parts of the vehicle, or features that they wish to know more about or are having issues with.
Then user can scan the said feature or warning light through the app using the phone’s camera.
The system will then provide solutions through DIY or public information videos on how to correct the issue.
You can also use the voice-enabled virtual assistant to ask about their queries.
This AI system will also offer a digital copy of the vehicle owner’s manual, information on warning signs.
Till the problem still not be rectified then the system can guide the user to the nearest Maruti Suzuki authorised workshop.
Partho Banerjee, Senior Executive Director, Service, MSIL Said :
“As modern consumers are always connected and in the digital world, video content is the preferred choice to consume content and data. Hence with S-Assist, the automaker decided to create a demonstrative DIY video library and enable the feature with AI and machine learning to help its NEXA customers.”
S-Assist’s voice-enable virtual assistant is only available in English and available to NEXA customers exclusively.
Very Soon ARENA customers will also be offer this new benefit.
The development for the feature in other languages is also in the works.
This feature will be offer to its customers for free through the smartphone application making the feature available 24×7.
Maruti Suzuki has also stated that this new S-Assist feature transpire through its innovation program “MAIL (Mobility and Automobile Innovation Lab)” which was launched in January 2019.
MSIL collaborates with Indian start-ups to help incubate their ideas.
Maruti S-Assist is the result of a collaboration with Delhi based tech start-up – Xane.AI.
Maruti Suzuki says that S-Assist is one of the 13 projects the automaker is currently pursuing through the MAIL programme.
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