Mastercard announce its collaboration with the Board of Control for Cricket in India (BCCI) to make strong its strategic outreach to Indian audiences. In this association, Mastercard will be the title sponsor for all international matches for both women and men held on home ground, domestic cricket matches like Irani Trophy, Duleep Trophy, and Ranji Trophy organize by the BCCI as also all junior cricket for Under 19 and Under 23 matches held in India.
This sponsorship and the activations around it are aim at enhancing Mastercard’s connect with cricket lovers across the country and beyond.
For a brand that is highly invest in sponsorships worldwide with marquee properties like the UEFA Champions league, the Grammys, the Cannes Film Festival and the Australian and French Open tennis tournaments, Mastercard’s tie up with the BCCI further enhances its prestigious portfolio of partnerships.
Sourav Ganguly, President, Board of Control for Cricket in India (BCCI) said :
Jay Shah, Honorary Secretary, BCCI said :
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard said :
MS Dhoni, India’s legendary cricketer who has Mastercard’s ambassador for over four years said :
Mastercard endeavours to enhance its strong international base of sponsorship assets across passion points with uniquely Indian ones.
Mastercard has work to amplify this passion area with the signing on of MS Dhoni, the former Indian cricket captain, as its brand ambassador over four years ago.
The synergies envisage between Mastercard and Indian Cricket will be mutually beneficial for the sport, its fans and for the brand during this tenure.