Max Life Insurance Company Ltd. announce Rohit Sharma, sports icon and the captain of men’s Indian Cricket Team and his wife Ritika Sajdeh, as its brand ambassadors. Max Life has sign a two-year partnership with the cricketing star and his spouse, who are making their debut on-screen together.
The association is aim at promoting the Max Life brand ethos of valuing the ‘self’ to determine the right financial value to protect themselves and their family.
The association seeks to further build and enhance the importance of financial preparedness and protection.
The mantra is to prepare ahead mentally, physically and financially for unforeseen challenges.
Just as the protective gear is essential to safeguard players on-field, life insurance is the most important component for financial protection in life.
Max Life has a strong focus on protection offerings that protect families from uncertainties, and long-term savings products that offer financial stability to families, especially the millennial segment.
It is also strengthening its retirement offering that support individuals in their golden years.
The two-year long brand partnership with Rohit and Ritika aims to enable Max Life in enhancing its reputation across these product categories, besides other marquee brand campaigns anchored in the brand’s promise of Bharosa and You Are the Difference.
As a sports icon, Rohit’s successful journey in cricket as a self-made man from a humble background inspires many across the world, including millennials.
Rohit’ s persona as a cool, calm and composed leader resonates strongly with Max Life’s commitment towards building and reinforcing its customer’s trust.
Ritika Sajdeh who plays a key role in his success, has her own professional pursuits and they are both firm believers in being equal participants in making decisions to protect the financial future of their family.
These ideals align with Max Life’s aim to financially protect its customers against life’s many uncertainties.
Rohit Sharma said :
Ritika Sajdeh said :
Rahul Talwar, Chief Marketing Officer, Max Life said :
About Max Life Insurance
Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited.
Max Financial Services Ltd. is a part of the Max Group.
Also Max Life offers comprehensive protection and long-term savings life insurance solutions, through its multi-channel distribution including agency and third-party distribution partners.
Max Life has built its operations over two decades through a need-based sales process, a customer-centric approach to engagement and service delivery and trained human capital.
As per public disclosures and annual audited financials for FY2021-22, Max Life has achieved a gross written premium of INR 22,414 crore.
As of 31st March 2022, the Company had INR 1,07,510 crore of assets under management (AUM) and a Sum Assure in Force of INR 11,74,515 crore.