Meesho will integrate its grocery vertical in the core app in line with its vision to become a single shopping destination for the next billion users in India, the Softbank back e-commerce firm said.
The Meesho expects to complete the integration of the grocery business by the first week of May and will rebrand it from Farmiso to Meesho Superstore.
Meesho founder and CEO Vidit Aatrey Said :
“As more users from beyond Tier 2 regions get comfortable with the idea of shopping online, the demand for online grocery only continues to grow. We are thrilled to integrate Meesho Superstore with our core app. What started as a pilot in Karnataka is now seeing positive traction across 6 states,”.
Meesho Superstore currently provides 500 products across categories like fresh fruits, fresh vegetables, groceries, home care and packaged food among many others.
The integration will now provide the company’s over 100 million users access to over 87 million active product listings across more than 36 categories on a single platform.
Vidit Aatrey Said :
“The integration will provide millions of Meesho users a unified shopping experience, while giving us an opportunity to drive stronger synergies across areas such as customer acquisition, technology & product and talent,”.
Meesho launch a pilot in Karnataka to make online grocery shopping affordable for first-time users.
In less than 9 months, it has scale its grocery offering to 6 states like Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh.
As per the statement, the pilot continues to gain momentum, Meesho plans to make Superstore available in 12 states by the end of 2022.
