Meta is upgrading its recently launch avatar store to offer new fashion looks by collaborating with digital fashion provider DressX.
The DressX outfits will be available starting from 19th July 2022, and users can purchase and wear them on avatars across Meta platforms, including Messenger, Facebook, Instagram, and VR headset Quest.
The DressX looks for the avatars range in price from $2.99 (approx. Rs. 240) to $8.99 (approx. Rs. 720) and Meta will also continue to offer free outfit options to marketplace customers.
DressX is providing a range of styles, including a fit mini dress and a DressX-brand sweatsuit.
New DressX collections will be launch on a monthly basis, and Meta signal that it plans to eventually allow independent creators to sell their designs, a function that DressX already allows on its own platform.
@dressx becomes the first digital-only fashion company to launch 3D collection on @meta Avatar Store 🔥
— DRESSX (@dressxcom) July 19, 2022
More below ⬇️ pic.twitter.com/farRcPZ6Bm
As it is also worth noting that DressX will receive a portion of revenue from this partnership.
The avatar marketplace was first introduce by Meta in the US, Canada, Thailand, and Mexico and will be expand to other countries in due course.
Daria Shapovalova and Natalia Modenove, co-founders of DressX, in a release shared with Women’s Wear Daily Said :
“Being one of the first builders of the digital fashion industry and having a vast experience creating digital wardrobes for the metaverse, DressX is proud to join forces with Meta and allow people all around the globe to express their personality using a new disruptive set of tools,”.
“Fashion is a universal visual language, and we are honour to empower people creating avatars on Meta’s platforms with endless possibilities for expressing themselves in the digital world,”.
With this new partnership DressX joins a list of other big-name brands that have added virtual clothes in Meta’s marketplace, including Balenciaga, Prada, and Thom Browne.
