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      Meta to Start Charging Users for Blue Tick on Facebook and Instagram | Details Inside

      Facebook was suppose to stay free “always,” and its stablemate Instagram launch a paid subscription service, as the advertising-based business model that has long dominate the internet falters. Mark Zuckerberg, the CEO of Facebook-parent Meta, announce the launch of Meta Verified, a service starting at $11.99 (approx. Rs. 990) a month to authenticate one’s account.

      Mark Zuckerberg Said :

      “This new feature is about increasing authenticity and security across our services,”

      Mark Zuckerberg wrote in a statement post to Facebook and Instagram.

      Meta Verified will be roll out in Australia and New Zealand this week before coming to markets in the United States and other countries.

      Subscribers will get a badge indicating their account has verified with a government ID, extra protection against impersonation, direct access to customer support and more visibility, as per Meta.

      Mark Zuckerberg said the service would be primarily aim at content creators looking to expand their presence on the platforms and could see adjustments after a test phase.

      There would be no changes to accounts on Facebook and Instagram that are already verified, Meta said, adding that only users who are over the age of 18 will be allow to subscribe.

      This service is not yet available to businesses.

      It was not immediately clear how Mark Zuckerberg plan to price Meta Verified in countries where users cannot afford to pay $12 a month, or in cash-based economies where they may have fewer ways to get the money to Meta.

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      Facebook help establish the dominant model of large platforms on the internet today, which sees users benefit from “free” services that collect their data to sell personalize ad space.

      It is a model that has earn the company with other advertising titans such as Google, tens of billions of dollars a year.

      For years the Facebook homepage proudly declare that the site was “free and always will be.

      But in 2019 the company quietly ditch the slogan.

      At the time experts suggest it was because the value of users’ personal data meant the site was never truly free.

      In 2022, Meta saw its ad revenue decline for the first time since the California-based group went public in 2012.

      Meta recently announce that the number of Facebook’s daily users hit two billion but between inflation eating into advertisers’ budgets and fierce competition from apps such as TikTok, those users are not bringing in as much revenue as they use to.

      Meta has also suffer from regulatory changes introduce by iPhone maker Apple, which restrict the ability of social networks to collect data and sell advertising.

      Same factors have already push other networks, from Reddit to Snapchat as well as Twitter, to launch paid plans.

      Meta is also under pressure for making a huge gamble on the metaverse, the world of virtual reality that Mark Zuckerberg believes will be the next frontier online.

      Investors in 2022 punish Meta, sending the company’s share price down by an astonishing two-thirds over 12 months, but the stock has recovered some ground in 2023.

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      Meta announce in November it would lay off 11,000 employees, or 13% of its staff, the largest worker reduction in the Meta’s history.

      Meta Verified will be cheaper on the web than on mobile applications because of commissions taken by Apple on the iPhone or Google on smartphones operate by its Android system.

      Mark Zuckerberg said it would cost $11.99 on the web, and $14.99 (approx. Rs. 1,240) per month on iOS or Android.

      Meta said it doesn’t expect to make significant revenue from the service during the test phase but that it is part of diversification efforts.

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