Microsoft Start has been introduce as a personalised news feed for both desktop and mobile users. The new experience will also be integrated within Windows 11 it is meant to serve news from different publishers within a single interface.
Microsoft claims that Microsoft Start uses its “latest advancements in AI and machine learning, couple with human moderation” to offer a personalise news service.
The same experience will also be available to mobile users through dedicated apps available for Android and iOS users.
Microsoft Start provides a fresh experience to users where they can pick different topics on the basis of their interest.
A dedicated ‘Personalise’ button is available to help users create a tailored experience.
You can also refine their feeds by liking or disliking particular stories or hiding a particular publisher from the home screen.
Users can react to particular stories with emojis.
The feed also includes cards on topics including weather, finance, sports, and traffic same like any major online news portal.
Microsoft has given the option to choose which information cards will show up on your feed and with what details.
You can change the city for weather updates or select your favourite stocks to appear on the money card.
Like many news websites that show pop-up ads while reading but Microsoft Start does not.
Microsoft Start has a standalone advertisements units flagged with a green “Ad” badge to clearly distinguish ads from news content.
This is similar to the ad units available on the MSN portal.
Microsoft already has MSN as its online news service that is not being replace with Microsoft Start.
Microsoft Start in itself is a combination of MSN and Microsoft News along with machine learning inputs that offer personalisation.
This new experience serves content from over a thousand global media outlets that were earlier also on board for Microsoft News.
The purpose of Microsoft Start appears to help MSN gain some traffic as it is the underlying source of content being deliver through a new, personalised feed.
Microsoft Start may sound familiar to old Microsoft spectators as the Redmond-base company had Start.com as its RSS aggregator that it introduced back in 2005 but discontinued a couple of years later.
Microsoft Start is available on its official website.
It is also available for access from the new tab page on Microsoft Edge and through the News and Interest experience on the Windows 10 taskbar.
Microsoft Start will be available from the Widgets experience in Windows 11.
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