As per the statement Short video platform MX TakaTak will merge with social media firm ShareChat’s Moj platform to create a community of 100 million content creators with access to 300 million monthly active users.
Both Moj and MX TakaTak were launch in July 2020 after the government ban a Chinese apps, including short video platform TikTok.
Statement Said :
The combine platform will have 100 million creators, over 300 million Monthly Active Users (MAU), and nearly 250 billion monthly video views.
After this transaction, MX Media and its shareholders will become strategic shareholders of ShareChat.
Moj claims to have over 160 million MAUs and over 50 million creator communities in 15 Indian languages.
Moj has a team of over 100 people, spread across the US, Europe, and India.
MX TakaTak was launch in July 2020 and reach 150 million MAUs, across 10 languages.
ShareChat and Moj co-founder and CEO Ankush Sachdeva Said :
MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrate.
MX Media CEO Karan Bedi Said :
In the coming months, the experience of users and creators will converge enabling creators from both platforms to reach the most extensive set of audiences in India.