Netflix is rolling out a feature aim at kids. This latest addon to attract younger viewers to its platform and help them discover programming. The “Kids Clips” feature, appearing on Netflix’s iOS app, will show short videos from the company’s existing library of children’s programs and movies.
Netflix plans to add new clips daily base on its current and future offerings.
The Netflix is experimenting with new features that an expose customers to more titles in its catalog.
This feature is also an attempt to reach the kind of viewers who might normally watch short clips on YouTube.
The kids’ feed will resemble Fast Laughs, but the videos will be view horizontally as oppose to vertically and will take over the entire screen.
Kids will only be able to watch 10 to 20 clips at a time.
This feature will begin rolling out this week in the US and Spanish-speaking countries in Latin America, as well as markets such as Canada, Australia, and Ireland.
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