Not an NFT expert? No hassle, Pepsi® has got you cover on your plans to own an NFT! With an intent to deepen the connect with the ever-evolving and digitally savvy SWAG generation, Pepsi®, today announce the launch of its first-ever non-fungible tokens (NFTs) collection for the Indian consumers.
PepsiCo India Design Team in partnership with illustrator, Timea Balo has exclusively curate the NFT collection for Pepsi Black anchor on the brand’s pillars of Innovation, Self-Expression, and Evolution.
Rooted in the brand beliefs, Pepsi® will release a set of 20 NFTs mint on the Polygon blockchain.
Inspire by the brand philosophy of Pepsi® Black, the NFT collection is an ode to the younger generation who believes in self-expression and is deeply entrench in technology.
The NFT art collectibles are center on the alterations around the classic Pepsi® Black™ ‘Zero’ visual, inspire from brand’s passion points to portray poignant nuances such as sustainability, rhythm, movement, creativity, art, the progressing world of social media and gamification.
With three variations of each theme and four variations inspired from music, the ’Pepsi Black Zero Sugar’ collection will be listed on Open Sea, the world’s first and largest web3 marketplace for NFTs and crypto collectibles.
The NFTs will be given away to the winners of #PepsiBlackeffect challenge conduct on the Indian homegrown social media platform, Moj.
Consumers can enter the contest, using the quirky Pepsi® Black lens and flaunt their max SWAG personas to get a chance to win Pepsi® Black’s maiden NFTs.
Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, Said :
Tanu Sinha, Design Director, PepsiCo India, Said :
How to enter the #PepsiSwag challenge?
Consumers can use India’s largest short video platform Moj, to enter the exciting #PepsiBlackEffect challenge by Pepsi®️ Black by simply clicking on the ‘Pepsi Black Zero Sugar’ lens in the app.
The lens is exclusively created to epitomise Pepsi®️ Black’s ‘Max taste, zero sugar’ philosophy.
Consumers can enter the world of Pepsi®️ Black and flaunt their SWAG show by clicking four portraits in the lens along with the product and the brand’s irreverent SWAG.
Winners will be select from these collages and given distinct NFTs from India’s first-ever ‘Pepsi Black Zero Sugar’ collection, which will be listed on the Open Sea.
Consumers will be require to have a web3 wallet to receive the NFTs.
The NFT is minted and transfer on the Polygon blockchain.
Winners will also receive Pepsi®️ merchandise along with the NFTs.
Guardian Link, a pioneer and innovator of NFT Technologies with its roots embedded in the Blockchain world since 2016, will support the winners in creating their wallets for the NFTs to be transferred for a hassle-free and smooth process.
#PepsiBlackEffect Challenge on MOJ– https://mojapp.in/tag/23101582
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.