Prasar Bharati, India’s public broadcasting agency, has decide to auction its archives with the hope of monetising the content through sale to television and OTT platforms.
As per the Notification issue by Prasar Bharati :
The state broadcaster’s premium content from Doordarshan (DD), All India Radio (AIR) and the new units of Prasar Bharati will be available for grabs soon.
“Prasar Bharati has accumulated very rich and heritage content in its centralised repository at Archives as well as a number of Stations and Kendras located in all corners of the nation. News division of AIR and DD too have illustrious recordings of many important milestones of development of India,”.
The notification says that while TV channels and OTT platforms are constantly looking for good saleable content, the state broadcaster hopes to provide its content through e-auction to third parties for both linear broadcasting (TV, radio) as well as for on-demand viewing/listening through internet-based platforms.
Notification States :
“This has created a demand for programme content of Prasar Bharati in India and overseas for the purpose of broadcast as well as streaming on digital platforms. There is bright possibility for monetising this content, which requires a proper and well-defined content syndication policy,”.
The e-auction will take place in four categories :
- Global linear broadcast rights,
- Global on-demand rights,
- India linear broadcast rights,
- India on-demand rights.
Notification Includes :
“The available content shall be curated into compelling catalogues for the purpose of syndication at a catalogue level Base price may be fixed separately depending on the market, terms of exclusivity and period of licensing rights,”.
Prasar Bharati plans to create an online portal to manage the entire life cycle of the syndication from registration to grant of rights, payment and content sharing.
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