Senco Gold & Diamonds, India’s leading jewellery retailer with a legacy of over five decades, has taken a major step forward in the fast-evolving digital landscape by launching its first virtual showroom, ‘Sencoverse’ on the metaverse.
It is India’s first virtual jewellery showroom on metaverse aim at connecting with the new age customers to redefine their shopping by providing them a more customized and seamless experience.
Sencoverse, the digital platform from Eastern India’s largest jewellery retailer, is a convergence of technology and artistry to bring the brand’s exquisite jewellery to life in the virtual realm.
The initiative offers an end to end shopping experience to customers, from hassle-free browsing of the virtual showroom to selection of items to receiving the chosen pieces at their doorsteps.
Customers can access ‘Sencoverse’ from the comfort of their digital devices from anywhere by simply visiting this link and entering some basic information.
Expressing his delight at the launch of this new initiative, Mr. Suvankar Sen, MD & CEO of Senco Gold & Diamonds, said :
Sencoverse offers an immersive, interactive, and gamified shopping experience. It allows customers to explore a meticulously designed virtual showroom, currently featuring a diverse collection of over 100 exquisite jewellery products.
The showroom provides 360-degree views of jewellery items in stunning 3D detail, along with interactive features for zooming in on details and learning more about the products, enabling customers to experience the elegance of these finely crafted pieces in a whole new dimension.
The showroom also has an integrated Try On feature, allowing customers to virtually try on jewellery items using augmented reality technology and visualize how each piece complements their appearance.
Commenting on this, Mrs. Joita Sen, Director and Head of Design & Marketing, Senco Gold & Diamonds, stated :
As an engaging addition to the virtual shopping platform, Senco Gold & Diamonds has also announced a launch of a treasure hunt game within the platform.
There are four missing jewellery pieces hidden throughout the Sencoverse.
Users who can locate all four pieces will be reward with 500 Reward Points.
These points can be redeem at any Senco store for exciting discounts and offers.