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      Shah Rukh Khan’s Pathaan to Release on 25th January 2023 in ICE and IMAX Formats

      Starring Shah Rukh Khan, Deepika Padukone, and John Abraham, Pathaan is set to release in India on 25th January 2023. Pathaan, the action thriller film is among the first major Bollywood releases of 2023, and is part of Yash Raj Films’ YRF spy universe.

      Shah Rukh Khan returns to a lead role in a mainstream film after over 4 years, following 2018’s Zero.

      Pathaan is direct by Siddharth Anand, and sees Shah Rukh Khan play an exiled Research and Analysis Wing (RAW) field operative brought back to fight a private terrorist organisation.

      Pathaan will be releasing in India in the popular IMAX format, and is also the first Indian film to release in the novel Immersive Cinema Experience (ICE) format that was recently unveile in India.

      About Immersive Cinema Experience (ICE)

      The new ICE format promises to immerse the viewing in an augment and improve viewing experience, without messing with the movie director’s original vision of the film.

      Which involves the use of colour lighting panels to add continuously-changing lighting effects that blend with the content on the screen itself.

      This is visible in the viewer’s peripheral vision and doesn’t distract from what’s on the screen, but rather complements it by reducing the amount of dark space around the screen.

      Globally, films such as Doctor Strange in the Multiverse of Madness and The Batman have release in this format.

      Pathaan is the first Indian film to support the ICE format, and viewers will be able to take advantage of this at support theatres.

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      Till now, only two theatres in India support the ICE format, both of which are in the Delhi-NCR region.

      PVR Ambience at Gurgaon and PVR Promenade at Vasant Kunj are ICE-enable, and will be screening Pathaan with this format in operation.

      About IMAX

      You can also opt to watch Pathaan in the much better-known and widespread IMAX format.

      An abbreviation of Image Maximum, IMAX screens are present across theatres in India covering multiple cities and regions, and Pathaan will be screen in this format on support screens.

      IMAX is a proprietary system combining the use of high-resolution cameras, film formats, projectors, and theatres with screens that have a tall aspect ratio.

      This is usually 1.43:1 or 1.90:1, depending on the venue and screen size, but tends to vary a lot.

      This also usually involves steeper seating arrangements, and the entire experience is meant to be more cinematic and immersive than a regular theatre.

      Pathaan is expect to release on Amazon Prime Video on 25th April 2023 in India.

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