Spotify Technology SA re-brand its live audio-streaming service to Spotify Live and announce a slew of new content by top artists, as it doubles down on the format at a time when virtual events continue to attract audiences.
Rolled out in June 2021 as Spotify Greenroom, this service will be available as a stand-alone app and as a livestream function on the main Spotify app.
Listeners can tune into live programming and take part in live chats through the creator or artist’s Spotify page, the company said in a blog post.
As part of the roll-out, music group Swedish House Mafia will beam a DJ set on 15th April 2022 and comedian Hasan Minhaj will launch a live-stream podcast on NBA playoffs starting May.
Say hi to Live 👋
— Spotify Live (@SpotifyLive) April 12, 2022
You can now livestream real-time conversations between artists, creators, and athletes right from @Spotify pic.twitter.com/oHE7sTFbjl
The shows will be available in select markets, as per company.
Spotify was found to be testing another new feature on the main app call as Feature Curators playlists.
This feature would bring user-create playlists to the homepage of the app.
This will allow users to discover new music via a collection of playlists curate by select Spotify users and influencers.
The feature is currently in test phase and will be slowly roll out to users in select regions.
Apart from that, Spotify is also testing an ‘audio newsfeed’ feature that’ll help in easy podcast discovery.
