Tata Neu App Launched in India. The Tata Neu ‘super’ app is now available to use in India. As the app was available to download for free on Google Play and Apple App Store but its access was limited to Tata corporate members only.
But now all users can use the platform, you must ensure you’re using the latest version of the app.
You will need to provide your mobile number and the OTP to use the app.
Tata’s much anticipate Neu app aims to be a one-stop destination for shopping, paying bills, and booking services like flights and hotels.
In a way, the platform is similar to Paytm, which offers similar options as well.
What’s new? Tata Neu! Say hello to the superhero of apps. @tata_neu brings together all our brands you know and love under our first ever super app. 🎉 #ThisIsTata #TataNeu pic.twitter.com/2be7pXyZQc
— Tata Group (@TataCompanies) April 7, 2022
What is the Purpose of the Tata Neu App?
In India and globally Tata owns a plethora of chains, and Neu aims to be a bridge for all those platforms.
It means customers can purchase goods from its electronic chain Croma, order medicine from the online platform 1mg, book flight tickets from Air Aisa, and buy apparel from Tata CLiQ and Westside with this dedicated app.
The fate of the standalone apps remains unclear, but Tata Neu could likely offer better deals (for now) to bring more users on board.
Tata Neu explains that customers will earn ‘NeuCoins’ every time they make a purchase, “which can be redeemed for an equal amount of Rs the next time you shop (1 NeuCoin = Rs 1)”.
Tata Neu Said :
“This guarantees you unlimited freedom to earn anywhere, spend everywhere and maximize your savings”.
Such offers are also offer by payment apps like Google Play and Paytm to keep users onboard.
Tata Pay
Tata is also launching its UPI-base payment option, Tata Pay.
In its Google Play listing, it explains :
- Make payments across multiple Tata brand apps, websites and in-store using NeuCoins, cards, UPI, EMI and more.
- QR Payments: Scan and pay via QR code at any merchant of your choice.
- Be it local stores, theatres, chemists or any store, scan every QR code and transact with Tata Pay UPI
- All bills in one go, Track and conveniently pay your electricity, mobile, DTH, broadband bills, recharges and more, all in one go.
- Instant payments, Send money to a friend, family member or any of your contacts directly to their bank account from your bank account, using Tata Pay UPI
Chairman of Tata Sons, N Chandrasekaran praise the launch of the app and said :
The Tata Neu aims to “make the lives of Indian consumers simpler and easier”.
The Tata Neu app would also aim to rival popular platforms like Amazon and Walmart-backed Flipkart.
In a LinkedIn post, N Chandrasekaran Said :
“As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join.”
Tata IPL 2022 and Other ‘Stories’
The Tata Neu app also has a dedicate tab call as ‘Stories’ that includes buying guides and stories from IPL.
As Tata became the main sponsor of IPL 2022, it has special videos and articles on IPL teams and players to attract cricket-loving fans.
Same as the platform also offers guides for tech and fashion.
Under the ‘Flip the page’ option, users can select between TATA IPL fever, Tech bulletin, Travel diaries, Fashion journal, and Food digest.
Features of Tata Neu App
- Tata Neu is a one-stop platform that aims to offer various services, from grocery delivery to airline tickets, from hotel booking to medicine delivery, on a single user-friendly app.
- Tata Neu will rival the likes of Amazon and Flipkart.
- The app can also give Paytm and PhonePe, among many other super apps, a run for their money.
- Customers will be able to buy the products and services offer by many Tata Group-own or relate brands on the Tata Neu app.
- Brands such as Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, and Westside are now live on the Tata Neu platform.
- Tata Group will add the products and services of Vistara, Air India, Titan, Tanishq, and Tata Motors to the app soon.
- In the past few months, Tata Group has acquire many companies such as BigBasket and 1MG, among many others.
- Such platforms are expect to play a big role in Tata Neu’s growth.
- Tata Group is aiming to make the lives of Indian consumers simpler and easier.
- As Tata Neu is the first super app from an Indian conglomerate.
- Tata Group is reportedly planning to make an ‘interim investment’ worth around $500 million in Tata Digital for the growth of its newly launch super app.
- Tata Digital claims to have a user base of more than 400 million across its digital verticals.
- The Tata is likely to bring all its customers on one single platform, Tata Neu.
