Celebrating the ongoing IPL season, Twitter announce that it is testing a dedicated Cricket tab that has start appearing on the Explore page in India. This new tab comes as a standalone place from where cricket fans will be able to catch all the latest updates about their favourite matches, teams, and players.
Twitter Cricket Tab also features video highlights, live cricket scoreboard, and exclusive Twitter-first content.
As Twitter has also introduce custom IPL team emojis in English and seven Indic languages to increase its engagement among cricket lovers and give them another reason to talk about their favourite teams using the Twitter.
Twitter is rolling out the Cricket tab as an experiment to some people in India who are using its Android app.
IPL is back y’all and so are the emojis 🥳 pic.twitter.com/oEZNcU0f20
— Twitter India (@TwitterIndia) March 24, 2022
You will get it on the Explore page with the title IPL.
This tab will provide you with the most recent tweets and updates from the field on a dedicated page at the top.
Twitter Cricket Tab will also have a live scorecard that you can also access from the Events page during live cricket matches.
This Cricket tab will also have content widgets such as top players and team rankings.
There will be customise video content including in-match moments, highlights, and off-field action.
Twitter has partner with Star Sports for expert AMA sessions, franchise content, and in-studio action in five languages, namely English, Hindi, Tamil, Telugu, and Kannada.
As Twitter will also feature panel discussions, match previews, and reviews via Cricbuzz and pre- and post-match shows and interviews from sports journalist Boria Majumdar.
Twitter will feature cricket-related tweets using machine learning on the Cricket tab.
Cricket fan can also follow the IPL topic on the platform to get the latest updates from the tournament.
Cricket lovers on Twitter can also follow dedicated Twitter Lists of their favourite teams and players to get subject-related tweets on a separate timeline.
Twitter will also provide push notifications around key moments during matches to let you stay updated.
As Twitter has create custom team emojis in English and seven Indic languages, Hindi, Bengali, Gujarati, Kannada, Punjabi, Tamil, and Telugu to let fans tweet about their favourite teams during IPL 2022.
Twitter has shown interest to please cricket fans in India.
During the World Cup tournament last year, Twitter launched the cricket scoreboard and community in the country.
Twitter Cricket Tab also brought the World Cup timeline in the past to provide latest updates on a dedicated screen.
Giving some estimation on how its platform is popular amongst cricket lovers in the country, Twitter said that 75% of its users in India identify as cricket fans and 58% play the sport.
Twitter also claim that between January 2021 and 2022, 4.4 million users on its platform share 96.2 million tweets about cricket.
