Vodafone Idea announce its partnership with Hungama Music to launch a music streaming offering through the dedicated Vi app. Vi prepaid and postpaid users will get six months of Hungama Premium subscription for free that will bring ad-free music content in 20 languages across genres from Hungama’s library of songs.
Vi subscribers will also get a chance to attend 52 live digital concerts on the Vi app.
The new announcement comes months after the Vi announce its plans to launch a music streaming service for its subscribers.
Vi users will get access to songs as well as unlimited downloads from endless playlists, podcasts, and music videos through Hungama Music using the Vi app.
Both prepaid and postpaid subscribers to the Vi network will also get the ability to set callertunes while listening to their favourite tracks.
Avneesh Khosla, CMO, Vi, Said :
“Our association with Hungama will allow Vi users to get access to a rich repository of diverse music, across genres and in their preferred language,”.
In addition to music streaming via Hungama Music, the Vi app will also offer subscribers access to attend 52 live digital concerts per year at a nominal cost.
Vi yet to reveal the exact pricing of attending the concerts.
Neeraj Roy, Founder, Hungama Digital Media, Said :
“We are excited to be a part of Vi’s 250+ million-strong customers’ musical journey. Our association with Vi has seen us introduce a first-of-its-kind Pay Per View service model in India’s exploding Premium Video On Demand (PVOD) market, earlier this year,”.
Vi MD and CEO Ravinder Takkar reveale the plans to launch a music streaming service for customers.
That announcement was follow by the introduction of the new Vi app that integrates the earlier Vi Movies & TV app and doubles as an over-the-top (OTT) platform.
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