To improve rural livelihoods of small and marginal farming households, especially women farmers in the tribal regions of eastern states of the country, Walmart Foundation and PRADAN today announce the implementation of the ‘PROWFIT’ project.
PROWFIT, that stands for the ‘prowess of organized resources & women-farmers for transforming FPOs into independent institutions’, intends to support 60 women-led Farmer Producer Organizations (FPOs) over a period of 30 months.
The project will be supported by a grant of $2 million from the Walmart Foundation, and will aim to empower nearly 120,000 women to create viable smallholder businesses with a total cumulative annual turnover of $32 million.
As part of the project, the FPOs will receive assistance to develop business plans, build necessary systems and processes, and implement governance systems for their ventures.
In addition, they will also be provided technology and financial support through access to service partners and linkages with relevant national or state government programs to avail complementary aid.
For example, under the Government of India Scheme ‘Formation and Promotion of 10,000 FPOs’, 29 FPOs from the project will be able to benefit with access to improved technology, credit, better input, and more markets to enhance quality and value realization of their produce.
PROWFIT builds off PRADAN’s previous project ‘LEAP’ (Livelihoods Enhancement through market Access and Women Empowerment).
LEAP, a two-year project, was supported by $1.9 million grant from the Walmart Foundation.
This project impacted the livelihoods of 45,000 smallholder women farmers across Jharkhand, Odisha, and West Bengal.
The program focused on creating opportunities for women smallholder farmers (SHFs) to build capabilities to sustainably double their income over a four-year period, with a goal to take them irreversibly above the poverty line by establishing sustainable farm businesses.
These women farmers were already mobilized into Self-Help Groups (SHGs) and collectivized into informal production clusters, to take up agriculture and allied activities through synchronized production and market interface.
These informal producer collectives have since evolved into 13 formalized FPOs, and interventions to strengthen these institutions are underway.
Julie Gehrki, Vice President and Chief Operating Officer at Walmart Foundation, said :
Muni Heprika, a woman belonging to the Kandha tribe in Odisha, joined Maa Gangeidevi Producer Group (PG) in 2021 which was a part of the Mahila Pragati Farmer Producers Company Limited, promoted under the LEAP project, to grow brinjals in the monsoon season.
Muni Heprika Said :
Avijit Choudhury, Integrator at PRADAN Said :
As with LEAP, PROWFIT will also look to transform lives and livelihoods and create inspirational stories of empowerment and change.
However, to maintain and grow the momentum created through social mobilization and the formation of economic groups like Farmer Producer Organizations (FPOs), efforts are required to ensure that these FPOs become self-sustaining business entities, who can interact and negotiate with various market actors, community institutions and the local administration on their own.
About philanthropy at Walmart
Walmart.org represents the philanthropic efforts of Walmart and the Walmart Foundation. By focusing where the business has unique strengths, Walmart.org works to tackle key social and environmental issues and collaborate with others to spark long-lasting systemic change.
Walmart has stores in 24 countries, employs more than 2.2 million associates and does business with thousands of suppliers who, in turn, employ millions of people.
Walmart.org is helping people live better by supporting programs to accelerate upward job mobility for frontline workers, advance equity, address hunger, build inclusive economic opportunity for people in supply chains, protect and restore nature, reduce waste and emissions, and build strong communities where Walmart operates.
PRADAN is one of the premier NGOs working on poverty alleviation in India.
It recruits and trains young professionals from reputed institutions to engage with poor communities at the grassroots; helping transform lives at a large scale, by strengthening community institutions, building social capital, and supporting local leadership to take charge of their own development.
Basis our programs and pilots impacting 1,947,979 rural households prototypes have been developed for wide-scale replication.
PRADAN is a National Support Organisation for the Government of India (DAY-NRLM) and five State Governments (SRLMs).
We partner with three State Governments for their natural resource management and agriculture programs.