WWE has came up with a multi-year deal with Blockchain Creative Labs, Fox Entertainment and Bento Box Entertainment’s non-fungible token (NFT) business and studio to launch an NFT marketplace for WWE licensed digital tokens and collectables.
The partnership will allow WWE to create NFTs that celebrate its most iconic moments, past and present WWE Superstars, and its flagship events, such as WrestleMania and SummerSlam.
Specifics like the name of the marketplace and its launch date are yet to be confirm but will be made public in the coming weeks.
The marketplace will be power by Eluvio’s blockchain technology and serve as a hub for consumers to purchase, trade, sell and store digital tokens and will be interoperable across Ethereum and other blockchains.
To participate in the WWE NFT marketplace, fans will be require to create a secure WWE digital wallet through Eluvio that acts as a vault and enables consumers to purchase collectables using traditional currency or cryptocurrency assets.
Scott Greenberg, CEO of Blockchain Creative Labs and Co-Founder/ CEO of Bento Box Entertainment in an announcement Said :
WWE Senior Vice President, Revenue Strategy and Development, Scott Zanghellini claims that the newly-ink partnership allows both companies to explore new and creative ways for WWE’s passionate fanbase.
Blockchain Creative Labs recently launch “The MaskVerse” for a popular American TV show named “The Masked Singer.”
This joint venture also intends to launch a dedicated digital Marketplace for Emmy Award-winning creator Dan Harmon’s upcoming animated comedy, Krapopolis, marking the first animated series to be curated entirely on the blockchain.
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