YouTube Spotted testing a new high-quality video feature for its users. This new video quality, refer to as “1080p Premium,” appears on YouTube’s video quality settings with “Enhanced bitrate” label accompanying 1080p quality.
This feature, discover by a Reddit user, seems to be available only for YouTube Premium users.
The option appears alongside the ‘regular‘ 1080p streaming quality.
As YouTube test to limit 4K and higher resolution videos to premium subscribers only.
As per the Reddit post, YouTube is testing out an “Enhanced bitrate” option for 1080p video.
This option would let users watch higher quality videos at 1080p, without switching to 1440p or 2160p (4K) quality.
A screenshot from a YouTube video shows quality preferences ranging from 144p to 1080p, with an additional 1080p option listed with the “Enhanced bitrate” label.
The Premium tag accompanying the 1080p streaming quality suggests that the feature would only be limit to YouTube premium subscribers.
This new feature has been spot days after YouTube appoint Neal Mohan as the new CEO after former Chief Executive Susan Wojcicki stepped down.
Susan Wojcicki said she intend to focus on “family, health, and personal projects I’m passionate about.”
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Susan Wojcicki, previously a senior vice president for ad products at Google, became CEO of YouTube in 2014.
In 2022, YouTube was spot testing a feature to limit 4K and higher resolution videos to premium subscribers only.
This new feature was first spot by a Reddit user.
A screenshot of the video quality selection menu was share with the option to play at 2160p with a “Premium – Tap to upgrade” caption.
This new restriction was spot with the location set to the US, hinting that the new video quality was being test for quality-based revenue model in the US.
This feature also hint that free users would be limit to the maximum video quality of 1440p while playing videos.
YouTube Premium subscription starts at Rs. 129 a month.
Users can also become premium members via pre-paid plans for one-month, three-month, and 12-month periods, which cost Rs. 139, Rs. 399, and Rs. 1,290, respectively.
