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Zee5 Announces HiPi as Its Short-Video Platform After TikTok Ban 2YODOINDIA | BLOG BY RAHUL RAM DWIVEDI | RRD

Zee5 Announces HiPi as Its Short-Video Platform After TikTok Ban | 2YODOINDIA


Zee5 is debuting HiPi as the latest entrant in the growing world of short-video platforms to fill the gap by TikTok after it was ban by the government.

The new platform, which is to “made for an Atmanirbhar Bharat” is aim at content creators in India.

The announcement of the HiPi platform comes after the ban on China’s TikTok that the government made public on Monday,

Along with 58 other apps from Chinese companies.

The TikTok ban has created space for Indian companies and developers to bring new short-video sharing offerings.

The Zee5 app will offer access to the HiPi platform upon its launch that is set to take place before July 15.

Company Said :

“The name HiPi comes from the vision of a youthful and carefree planet where everyone can express themselves with freedom and confidence,”

The timing of the HiPi debut is interesting as TikTok is inaccessible in India at the present stage due to the ban impose by the government earlier this week.

HiPi won’t be the only Indian solution against TikTok.

We already have 

  • Bolo Indya, 
  • Chingari, Mitron,
  • Roposo 

As some of the homegrown competitors against the app that had over 20 crore Indian users.

Zee5 is already to have over 1.25 lakh hours of on-demand content along with over 100 live TV channels.

The app was up until now competing against over-the-top platforms such as Amazon Prime Video, Netflix, and SonyLIV.

The move of enabling video sharing and allowing individuals to start creating content would bring it in the race that already has big players including Facebook, Instagram, and YouTube.

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Zee5 offered its free access to customers of Jio Fiber, Airtel, and Vodafone Idea.

The app also recently added over 4,000 free hours of kids-focussed content through Zee5 Kids in nine languages, namely

  • English,
  • Hindi,
  • Marathi,
  • Tamil,
  • Kannada,
  • Telugu,
  • Bengali,
  • Malayalam,
  • Bhojpuri.

It saw a significant increase in interest in the country during the early period of the coronavirus lockdown.


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