Zomato will soon start instant 10-minute food delivery, company founder Deepinder Goyal said. In a blog post, he said the online food delivery platform is not putting any pressure on its delivery partners to deliver food faster but will achieve the target by relying on a dense finishing stations’ network, which is locate in close proximity to high-demand customer neighbourhoods.
Deepinder Goyal Said :
“Customers are increasingly demanding quicker answers to their needs. They don’t want to plan, and they don’t want to wait. In fact, sorting restaurants by fastest delivery time is one of the most used features on the Zomato app.” After becoming a frequent customer of Blinkit, one of Zomato’s investments in the quick commerce space, Goyal said he started feeling that the 30-minute average delivery time by Zomato is too slow and will soon have to become obsolete.
“If we don’t make it obsolete, someone else will,”.
“Each of our finishing stations will house bestseller items (around 20-30 dishes) from various restaurants based on demand predictability and hyperlocal preferences. Luckily, the experience of having delivered 1.35 billion orders across India over the years makes our job a little easier. “
Clarifying that Zomato doesn’t put any pressure on delivery partners to deliver food faster to fulfil our quick delivery promise.
Deepinder Goyal Said :
“Nor do we penalise delivery partners for late deliveries.”
“The delivery partners are not informed of the promised time of delivery. Time optimisation does not happen on the road and does not put any lives at risk.”
Sophisticated dish-level demand prediction algorithms, and future-ready in-station robotics are employed to ensure that food is sterile, fresh and hot at the time it is picked by the delivery partner, he added.
Deepinder Goyal Said :
“We are going to pilot Zomato Instant with four stations in Gurugram from next month onwards.”
How Zomato will deliver Biryani, Momos, Omlette, Poha, Coffee in 10 minutes?
Online food delivery platform Zomato founder Deepinder Goyal clarified the 10-minute food delivery plan stating that the service “will be for specific nearby locations, popular and standardise items only.”
Hello twitter, good morning 🙂
— Deepinder Goyal (@deepigoyal) March 22, 2022
I just want to tell you more about how 10-minute delivery works, and how it is as safe for our delivery partners as 30-minute delivery.
This time, please take 2 minutes to read through this (before the outrage) 😀
(1/2) https://t.co/PKKn97NhTf pic.twitter.com/NAfw20K1rF
The Deepinder Goyal explanation came after people on social media criticized the company’s plan terming it unnecessary and potentially dangerous for delivery partners.
Deepinder Goyal had said that the fulfilment of his quick delivery promise will rely on a dense finishing stations’ network, which will be locate in close proximity to high-demand customer neighbourhoods.
Zomato Instant will start a pilot with four stations in Gurugram from April onwards.
