In the run to the upcoming festive season, Flipkart, India’s homegrown e-commerce marketplace, today announce that Home Centre, one of the country’s leading home accessories brands, will strengthen its offerings in the contemporary furniture segment on the platform.
With this development, millions of customers across the country will get access to a wide range of modular furniture, home furnishings, home accessories, bed and bath products and kitchenware during the festive season.
In the past year, Flipkart has witness a 2X year-on-year growth in the demand for furniture, with a majority of new customers coming in from tier-3 and beyond cities.
Leveraging the platform, Home Centre will now be able to to reach out to customers across the country from its current presence in over 50 cities.
Home Centre’s large portfolio of furniture encompasses multiple categories, including bedroom, living room and dining room furniture will help expand Flipkart’s rapidly growing product portfolio.
Manish Kumar, Senior Vice President, Flipkart, Said :
Sitaram Kumar, Chief Executive Officer, Home Centre, Said :
Flipkart Furniture today offers over 3 lakh furniture items across 50+ categories and offers doorstep delivery and installation services to customers across 100% of serviceable pin codes across the country.
Flipkart has also enable accessibility for customers through its affordable payment constructs such No Cost EMI, Debit Card EMI etc., and value-added services like insurance, warranty, repair and maintenance to offer an end-to-end experience to customers.
The company is deploying new-age technological solutions such as the augmented reality-powered Flipkart Camera on the Flipkart App, which enables customers to view the selected furniture in their physical environment and allows them to estimate the size and fit of the product and understand its aesthetics before making a purchase decision.