Recently, One of our reader Parampreet Singh from Pune order a bottle of cold drink and some milkshakes from Zepto. As it got deliver in just 12 minutes and 32 seconds.
Well, that’s an achievement for any company.
But the question is, did Parampreet Singh need those products in 10 minutes? Honestly not.
Still, the 10-minute quick delivery model is gaining a lot of attraction.
Many companies like Swiggy, Zomato, Dunzo, and Zepto are competing against each other to deliver products within 10 minutes.
Also nowadays, even liquor is deliver in 10 minutes.
But what’s the 10-minute craze is all about?
And how do these companies manage to knock on your door in just 10 minutes after you hit the ‘place order’ button! Let’s find answer for this.
Lets Understand what Happening?
Startups and well-establish food delivery chains are aggressively competing against each other to excel in the 10-minute delivery space.
They have come up with unique and strong marketing strategies.
Like Dunzo’s ‘Ab fridge ka kya kaam hai?’ and Swiggy Instamart’s ‘The Better Half Cookbook’, and many more.
But the main question is, how do these companies manage to deliver so quickly?
Business Model of 10-Minute Delivery
Normally, when you run out of grocery or daily use things, what do you do?
You quickly run downstairs to your local kirana store to buy it.
Then why would someone buy it from Swiggy Instamart or Zepto?
Simply because it is more convenient.
These companies aim to offer convenient and hassle-free delivery at your doorstep.
But how do they manage to deliver in 10 minutes?
As, they have many mini-warehouses near every town and city.
In past, these companies had big warehouses with a lot of inventory.
This would give users a lot of options to choose from.
But, it result in a slow delivery.
So, now they have update their strategy and have start storing less inventory, which will give users fewer options but faster delivery.
The Truth behind 10-Minute Delivery
Riders have a time constraint to deliver groceries.
Complaints are lodge against riders for flouting traffic rules, which might prove to be dangerous for local citizens.
So, Swiggy change its marketing communication to ‘Groceries delivered in minutes.’
Similar is the case with Blinkit as it change its ad campaign from ‘Need it in 10 minutes’ to ‘Need it in minutes’.
Now-a-days these grocery delivery chains are clubbing orders.
So, if two people order something from the same place, both the orders will be deliver by the same rider.
This will reduce the delivery cost but will be a bit time-consuming.
So, when we talk about swift delivery, it relies on how many orders a rider can deliver in an hour.
These companies will manage to deliver their promise of delivering in minutes only if they manage to deliver multiple orders on time.
