Mumbai, 17th November 2021: Leading social e-commerce player DealShare, today announce the appointment of Mr L R Shivakumar as the Chief Merchandising Officer (CMO). Mr Shivakumar joins DealShare from Spencers Retail Ltd., where he was the Chief Merchandising Officer and Head of E-commerce.
Prior to his stint with Spencers, he spent almost a decade at Walmart where he headed the buying and merchandising function of the Food and FMCG Verticals.
Having worked with organizations like Walmart India, Olam International, and Godrej & Boyce apart from Spencers Retail, Mr. Shivakumar brings with him almost three decades of experience in Retail/Wholesale merchandising e-commerce, and Agri-commodities sourcing & trading verticals.
He is an alumnus of Bharathiar University, Coimbatore.
In his new role, Shivakumar will be driving the company’s strategy and playing a major role to strengthen its presence in the rapidly expanding social-commerce space.
He will be steering the vision of the company’s merchandise strategy and creating a platform for indigenous local brands, private labels, direct from farms/mills, and promoting make in India.
Speaking about the appointment, Mr. Vineet Rao, Founder & CEO, DealShare Said :
DealShare has achieved magnanimous growth since its inception. In fact, the brand has recorded 10X growth just in the last 12 months.
With a presence in 60+ cities and with the plans to expand their presence pan India the company has been aggressively adding senior leaders from the industry to its management team.
They are also planning to add more firepower in their leadership across technology, marketing, merchandising, finance, human resources, and operations.
Sharing his excitement about the role, Mr. Shivakumar, Chief Merchandising Officer, DealShare, Said :
DealShare has raised a sum of $183 million and is preparing to invest heavily in technology, scaling up its operations and strengthening its business.
The new appointment will play a crucial role in fulfilling the company’s vision and growth journey to become the country’s leading social ecommerce player, catering to middle and lower-income families.
About DealShare :
DealShare is an e-commerce model whose objective is to re-invent e-retail for the next billion internet users. Currently, DealShare is present in 60+ cities and towns across 5+ states and it plans to expand to 100+ cities in 2021.
The company has served more than 50 lakh happy consumers and is adding lakhs of new consumers every month. DealShare caters to about 3 lakh orders on a daily basis.
Since its inception, its focus has been to procure products from local manufacturers and provide them with a platform to digitize their business and compete with national brands.
At present, DealShare has partnered with over 1000+ local and regional brands in the grocery and essential space.