Toyota Kirloskar Motor (TKM) on Monday announce that it would discontinue to sell its mid-size Yaris sedan model in India with immediate effect as part of its product strategy chiefly base on enhance technologies and product offerings.
Toyota Yaris was launch in 2018 in India.
The Toyota said it would offer services and spare parts to existing customers for minimum 10 years.
Toyota Said :
“Toyota Kirloskar Motor announces the discontinuation of Yaris in India with effect from September 27, 2021. This move is a part of Toyota’s product strategy to continue to cater to the ever-evolving needs of the customer through enhanced technologies and product offerings,”.
“Ever since its India debut the brand won the hearts of customers with its stunning style and design, leading features, low maintenance cost and unmatchable drivability. It created a unique ownership experience.”
“We thank all our customers for their support and placing their trust in the brand. We would like to continue to serve such customers with other current offerings and preparations are underway to launch new Toyota models in the coming new year 2022,”.
Toyota’s product strategy is based on enhanced quality, developing innovative technologies, continuous market study to identify the key focus areas toward meeting the changing customer preferences and trends.
The Toyota remains committ to delivering ever-better cars with the most advance and sustainable technologies to the Indian customers.
Toyota Added :
“In addition, over the last two decades, we have been harnessing our manufacturing capabilities to bring in world-class products to Indian consumers. As a part of this endeavour, we will continue to leverage our leadership and vast expertise in cleaner technologies to refresh our product portfolio to meet the evolving customer choices and enable a greener mobility,”.
V Wiseline Sigamani, AGM, sales and strategic marketing, TKM Said :
Toyota is witnessing steady growth after the Covid second wave and the trend continues in August as well.
The segment dominance of Innova Crysta and Fortuner continues, as both the models have recorded good demand and witnessing growing sales in their respective segments. Glanza and Urban Cruiser also continue to garner sustained sales.
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