Amazon India sign an agreement with the government’s premier agri-research body ICAR to guide farmers enroll in its ‘Kisan store‘ on scientific cultivation of different crops and help them achieve optimum yield and income.
A ‘Kisan store‘ section was launch on the Amazon platform in September 2021.
Farmers can avail of doorstep delivery of agri input products via Kisan store through assist shopping at Amazon Easy stores.
The outcomes from a pilot project at Pune between the Indian Council of Agricultural Research (ICAR)-Krishi Vigyan Kendra and Amazon India have motivate to further expand the partnership, Amazon said in a statement.
On behalf of ICAR, U S Gautam, Deputy Director General (Agricultural Extension), and Siddharth Tata, Product Leader, Amazon Fresh Supply Chain, and Kisan, sign the Memorandum of Understanding (MoU).
ICAR Director General Himanshu Pathak said :
“ICAR will collaborate with Amazon for technologies, capacity building, and transfer of new knowledge,”.
Himanshu Pathak also express hope for the success of this Public-Private-Peasants-Partnership (PPPP).
Asserting that technology holds immense potential to revolutionize the agricultural sector and uplift the lives of Indian farmers, Amazon India Director and Head- Fresh and Everyday Essentials- Harsh Goyal said :
“This partnership will enable an ecosystem for the farming community, strengthening the ‘farm to fork’ supply chain.”
Amazon said this MoU in farmers partnership with Amazon Kisan store will help ensure access to high-quality fresh produce for consumers across India, including those ordering through Amazon Fresh.
Under the MoU, Amazon and ICAR will collaborate to extend the latest and most precise agriculture practices that have been develop by ICAR’s extensive research to bridge the technical knowledge gaps in integrate cultivation by leveraging ICAR’s KVK Knowledge network, Amazon said in a statement.
KVKs strengthen a wider group of farmers by leveraging a technological base through the transfer of technology and capacity-building programs.
ICAR and Amazon will work together on farmer engagement programs at KVKs, conducting demonstrations, trials, and capacity-building initiatives to enhance farming practices and farm profitability.
Amazon will provide training support and assist farmers in marketing their products through its online platform, facilitating direct connections with consumers, Amazon said in a statement.
