Doordarshan’s channel for news and information sharing for farmers in the country, DD Kisan is going to launch the artificial intelligence (AI) wave as it gears up to bring two AI anchors on the channel.
This move will make it the first government TV channel of India to feature AI-power digital human replicas to present news and information.
The AI anchors are being introduce on the occasion of DD Kisan’s completion of 9th years since its inception.
As DD Kisan was launch on 26th May, 2015.
About DD Kisan AI Anchors
As per a press release by the Ministry of Agriculture & Farmers Welfare, the two new AI anchors have name as AI Krish and AI Bhoomi.
This duo will make their first appearance on DD Kisan on Sunday as the channel celebrates its 9th anniversary.
These two anchors can speak fifty Indian and foreign languages, as per the ministry.
The ministry introduce the AI anchors as computers which can look and function like humans.
It further adds that AI Krish and AI Bhoomi can read the news 24 hours and 365 days without taking a break or getting tired. Notably,
DD Kisan is a pan-India channel which airs in different states of the country in their regional language.
DD Kisan shares news and information about the latest agricultural research at national and global levels, trends in agriculture mandis, changes in the weather, and information related to government schemes.
Some of the popular shows on the channel include Krishi Darshan, Mandi Khabar, Mausam Khabar, and Chaupal Charcha.
What is AI Anchors?
AI anchors are essentially computer-generate digital avatars resembling humans.
These avatars are power by different AI technologies that allow them to have text-to-voice generation capabilities as well as let them sync lip, eyes, head, and hand movements to the words being said.
India witness its first AI anchor in early 2023 when India Today Group introduce Sana for its Aaj Tak channel.
Then Orissa-based OTV introduce AI-power news anchor Lisa.
Karnataka’s Power TV also launch AI anchor Soundarya in 2023.
Later India Today announce five more AI anchors for its regional language channels.
India is not among the first to introduce this technology.
China became the first country to introduce an AI news anchor in 2018 when the Xinhua news agency launch two AI Synthetic Anchors.
