Flipkart, India’s homegrown e-commerce marketplace, has built an ecosystem which connects local sellers from across the country to millions of customers while helping them address their evolving needs. Delhi has emerge as one of the key states that has an expansive seller network of over 11000+ fashion sellers.
With a nuanced understanding of India’s fashion needs, contemporary trends and ecosystem of international and homegrown brands, Flipkart has generate large scale employment opportunities in Delhi and provide sellers a democratic platform to scale beyond the geographical boundaries and build a loyal customer base across India.
This festive season which is concluding with the upcoming End of Season sale, over 11000+ fashion sellers in the capital will be participating from Delhi across the categories including footwear, apparel and accessories.
When it comes to empowering sellers to build national brands, Flipkart has play a key role in several Delhi-base success stories.
Sellers have report growth in clothing categories such as women’s ethic wear at 47% and men’s formal wear at 64%.
Some of these brands include Kotty, and Guruji which hail from farthest corners of national capital region.
Sourav Rai, Kotty, a popular women western wear brand in Delhi said :
“I have been manufacturing and selling women clothing for the last 15 years however my reach was limited due to the offline mode of business. With the advent of e-commerce, I onboarded Flipkart and have been able to expand my reach to the remotest corners of the country. Women fashion is a high competition segment with innumerable brands and sellers but I felt 110% confident in partnering with Flipkart. The platform has helped us achieve 3.5X growth over last year and were able to log monthly sales of more than 06 crores. In addition, the support team at Flipkart is extremely responsive and makes us feel like someone has our back and we trust that Flipkart is working hard to make the deal for us. We are positive of a ending the year on a sweet note with a successful EOSS.”
Nitish Sabharwal, Guruji, a renowned after watch brand in Delhi said :
“As e-commerce started scaling up, we decided to expand our avenues to broaden our reach. We started our journey with Flipkart in 2014. Over the years we have witnessed ~2X growth in business Y-o-Y. Flipkart has been supportive through the journey and has provided positive account management support that has helped us deliver across geographies.
After COVID, Flipkart was the first portal to help us revive from the revenue slump and with the help of Flipkart Ads, we were able to surpass our set targets this year.
The Big Billion Days helped us kickstart the festive season as we saw an 80-90% rise in our business on Flipkart.
While the platform is a catalyst to our growth, we are excited to serve the masses and prepare ourselves for the upcoming End of Season Sale.”
Abhishek Maloo, Senior Director, Flipkart Fashion said :
“As a homegrown e-commerce marketplace, we are committed to contributing to the economic growth of Delhi by connecting its sellers to our pan-India customer base enabling them to build national brands, and creating a customized and inclusive experience through technology. We will continue maintaining a focused approach for value fashion and strive to create a positive impact for all our stakeholders including sellers, brands and customers.”
As India’s fashion capital, Flipkart has establish itself as the ultimate destination for all things fashion, serving a gamut of customers with an expansive collection of branded, affordable, luxury and trendy apparel, footwear and accessories.
Flipkart is hosting its December edition of End of Season sale from 7th Dec-12 Dec 2022
Bringing a selection of Winter apparel, Women’s wear, children clothing, lifestyle accessories and beauty across 20,000 pin codes for millions of customers.
