Meta officially launched Threads, its text-based rival to Twitter but its release in Europe has delay over regulatory concerns. Threads is the biggest challenger yet to Elon Musk-own Twitter, which has seen a series of potential competitors emerge but not yet replace one of the social media’s most iconic companies, despite its epic struggles.
The Threads app went live on Apple and Android app stores at 23:00 GMT (4:30am IST) with accounts already active for celebrities such as Shakira and Jack Black and media outlets including The Hollywood Reporter, Vice and Netflix.
“Let’s do this. Welcome to Threads,” wrote Meta chief executive and Facebook founder Mark Zuckerberg in his first post on the new platform.
The Threads app was introduce as a clear spin-off of Instagram, offering it a built-in audience of more than two billion users and thus sparing it the challenge of starting from scratch.
Mark Zuckerberg is widely understood to be taking advantage of Elon Musk’s ownership of Twitter to push out the new product, which the company hopes will become the go-to communication channel for celebrities, companies and politicians.
Meta's Twitter Rival Threads Crosses 10 Million Sign-Ups Within First Few Hours of Launch
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Strategic Financial Analyst Brian Wieser said :
“It’s as simple as that: if an Instagram user with a large number of followers such as Kardashian or a Bieber or a Messi begins posting on Threads regularly, a new platform could quickly thrive,”.
Elon Musk and Mark Zuckerberg are known to be bitter rivals and have even offer to meet each other in a fighting cage to wrestle it out.
This came after a Meta executive reportedly told employees that Threads would be like Twitter, but “sanely run.“
Indicating the desire to break from Twitter’s toxic reputation, Adam Mosseri, the head of Instagram, told users that Threads was intend to build “an open and friendly platform for conversations.“
Adam Mosseri Said :
“The best thing you can do if you want that too is be kind,”.
Under Elon Musk, Twitter has seen content moderation reduce to a minimum with glitches and rash decisions tarnishing the site’s reputation and scaring away celebrities and major advertisers.
Elon Musk hire advertising executive Linda Yaccarino to steady the ship, but she has not spare his whimsy.
As Elon Musk said last week that he was limiting access to Twitter in what he call as a temporary measure to ward off AI companies from “scraping” the site to train their technology.
Elon Musk then anger Twitter’s most devote aficionados by declaring that access to its TweetDeck product, which allows users to view a fast flow of tweets at once, would be for paying customers only.
Fediverse
Threads owner Meta has its legion of critics too, especially in Europe, and despite Instagram’s massive user base, they could slow the site’s development.
Meta is criticize mainly for its handling of personal data, its quintessential bloodline for target ads that help it rake in billions of dollars in profits every quarter.
According to a source close to the matter, regulatory concerns will delay the launch of Threads in the European Union, where Meta will be subject to a new law call as the Digital Markets Act (DMA), which sets strict rules for the world’s biggest internet companies.
One rule restricts platforms from transferring personal data between products, as would potentially be the case between Threads and Instagram.
Meta was caught out for doing just that after it bought the messaging app WhatsApp, and European regulators will be on high alert to ensure that the company doesn’t do so with Threads.
Another original idea for Threads, making it interoperable with other Twitter rivals such as Mastodon, is also on hold for now, but not abandoned.
“Soon, you’ll be able to follow and interact with people on other fediverse platforms,” the app told users.
The fediverse would see different platforms of all kinds and sizes enable to communicate with one another.
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