Viacom18 bags the BCCI Media Rights for Television and Digital Broadcast for $720 million. Also Viacom18 has acquire the global media rights to Indian cricket (both digital and broadcast) for Rs. 5963 crore for the years 2023-2028.
Apart from the IPL, these rights apply to all cricket play in India by the BCCI, both international and domestic.
In an e-auction held by the BCCI, Viacom18 outbid two competitors, Disney Star and Sony, in both digital and television categories.
Viacom18 offer Rs. 3101 crore for digital rights and Rs. 2862 crore for broadcast rights.
The proposals from Disney Star and Sony have yet to be confirm.
As Viacom18, which already holds the IPL’s digital rights as well as the digital and TV rights to the Women’s Premier League (WPL).
BREAKING NEWS | BCCI announces the successful bidder for acquiring the Media Rights for the BCCI International Matches and Domestic Matches for September 2023–March 2028
— 2YoDoINDIA News Network (@2yodoindia) August 31, 2023
For news visit https://t.co/98KV4yIZka#2YoDoINDIA #Viacom18 #BCCI #JioCinema #Sports18 #CricketMediaRights pic.twitter.com/cMhEDnBo46
This new agreement between Viacom18 and the BCCI amounts to an average per-match value of Rs. 67.75 crore, which is 12.92% more than the Rs. 60 crore paid by Star India to the BCCI in the previous cycle.
Disney Star India, had won worldwide rights to India’s games for Rs. 6138 crore for a total of 102 international matches from 2018 to 2023 cycle.
The BCCI list 88 international matches for the rights period this time.
Jay Shah, the Secretary of the Board of Control for Cricket in India (BCCI), said that Viacom18 had obtain the BCCI rights for both linear and digital platforms for the next five years.
This development marks the end of BCCI’s association with Disney Star, which had famously retain the rights in 2018 with a stunning agreement worth Rs. 6,138 crore.
Congratulations @viacom18 🤝 for winning the @BCCI Media Rights for both linear and digital for the next 5 years. India Cricket will continue to grow in both spaces as after @IPL, and @wplt20, we extend the partnership @BCCI Media Rights as well. Together we will continue to…
— Jay Shah (@JayShah) August 31, 2023
As per report, the broadcasting behemoths will pay Rs. 67.8 crore every game under the arrangement.
According to the report, the conditions of the agreement will last until March 2028, and Viacom18 will broadcast a total of 88 cricket matches.
The season began from last September with a three-match One Day International (ODI) series against Australia Cricket Team.
Total number of games in five-year cycle : 88
Break Up: 25 Tests, 27 ODIs, and 36 T20Is
- Australia – 21 games
- England – 18 games
- New Zealand – 11 games
- South Africa – 10 games
- West Indies – 10 games
- Afghanistan – 7 games
- Sri Lanka – 6 games
- Bangladesh – 5 games
Roger Binny, BCCI President said :
“The recent BCCI e-auction has unequivocally demonstrated the vigour of cricket in India. The remarkable journey of Indian cricket, its meteoric rise on the global sporting arena, owes its success to the unwavering trust that people have vested in the BCCI leadership and its dedicated workforce. With the staunch support and collaboration of every stakeholder within our cricketing ecosystem, I am confident that we will continue to propel the brand BCCI to uncharted territories on the global sports stage.”
Jay Shah, BCCI Honorary Secretary said :
“It fills me with immense joy and a profound sense of pride to witness the remarkable growth of brand BCCI. Today’s e-auction has propelled BCCI into the upper echelons of per-match media rights valuation, marking a monumental stride in our journey. Throughout this process, we have steadfastly upheld the principles of transparency and fairness, ensuring that all stakeholders are treated equitably. I extend my heartfelt congratulations to Viacom18 for emerging successful in the e-auction, and I express my sincere gratitude to all the bidders who participated in this process. Their involvement underscores the industry’s confidence in India Cricket. I also want to acknowledge the role of market forces in reinforcing their belief and trust in us. Our underlying goal remains to strike a harmonious equilibrium between cricket and commercial interests. BCCI remains deeply committed to nurturing sports development in India through the medium of cricket. The revenue generated from media rights is an essential catalyst for nurturing grassroots cricket across the nation—a cause that resonates deeply with us. It’s the legacy we leave behind and the positive impact we create in our country’s cricketing ecosystem that truly matters.”
Rajiv Shukla, BCCI Vice President said :
“It brings me great joy to welcome Viacom18 in the BCCI family, and I would like to express my sincere gratitude to all the bidders who exhibited their keen interest in becoming a part of India Cricket’s ongoing growth journey. Year after year, the narrative of Indian Cricket has been one of advancement and expansion, and I’m elated to witness the continuing commitment from all stakeholders. The unwavering faith demonstrated by India Inc. in Brand BCCI reaffirms the inherent value of investing in a property that has consistently exhibited growth across all dimensions. This resolute belief is a testament to the enduring appeal and potential of Indian Cricket, and it reinforces our collective determination to propel this sport to greater heights.”
Ashish Shelar, BCCI Honorary Treasurer said :
“I want to take this moment to convey my profound gratitude to each and every bidder who participated in this significant process. Your engagement and interest reflect the vibrant ecosystem that surrounds India’s beloved sport of cricket. Furthermore, my heartfelt congratulations go out to Viacom18 for successfully securing a renewed partnership with the BCCI. The partnership between Viacom18 and BCCI is more than just a business endeavour; it signifies a shared commitment to enhancing the landscape of cricket and contributing to its enduring legacy. This alliance holds within its core the potential to shape narratives, inspire audiences, and redefine the benchmarks of success.”
Devajit Saikia, BCCI Honorary Jt. Secretary said :
“It is with immense pleasure that I extend a warm welcome to Viacom18. I would also like to express my heartfelt appreciation to all the bidders who participated in this process, showcasing their enthusiasm to contribute to India Cricket’s ongoing journey of growth. The story of Indian Cricket has been one of continuous progress and evolution, and I am delighted to witness the unwavering commitment from our stakeholders. This resolute confidence stands as a testament to the enduring allure and potential of Indian Cricket, reaffirming our shared determination to elevate the sport to even greater heights.”
