The privacy-focus browser Brave has unveile a new feature that allows users to navigate directly to the publisher’s website. This new functionality call as De-AMP will bypass accelerated mobile pages (AMP) host by Google and take users to the original website.
As per Brave, AMP harms users’ privacy and promotes Google to monopolise the Web.
The new feature will rewrite links and URLs to prevent users from landing on AMP pages.
When Brave cannot rewrite links, it will redirect users from AMP pages to non-AMP pages.
The De-AMP feature is currently available in Brave Nightly and Beta version.
Brave announce the addition of a new De-AMP feature via a blog post.
This new feature will help users automatically bypass a Google AMP page to visit the content’s original source directly.
Brave notes that the AMP framework damages users’ privacy, security and internet experience.
It claims that AMP helps Google to monopolise and control the direction of the Web.
De-AMP will protect users from AMP in many ways.
The feature will rewrite links and URLs.
When rewriting cannot be perform, Brave redirect users from AMP pages to non-AMP pages and stop the loading and execution of AMP or Google codes.
Brave says it has modified Chromium to keep track of the loading of AMP pages.
As Brave is planning to extend the bounce tracking method, to detect when AMP URLs are about to be visit.
Brave is planning to launch this in version 1.40.
De-AMP functionality is currently rolling out in Brave’s Beta and Nightly builds.
It will be enable in the upcoming 1.38 Desktop and Android versions soon.
The Chromium-base browser will soon release the De-AMP feature on iOS as well.
Google present AMP as a Web component framework that can be use to create user-first websites, stories, emails, and ads.
But it has been widely criticise as an attempt by Google to employ its dominance on the Web.
AMP pages are serve from Google’s servers.
Brave says AMP allows Google to require pages to be built in ways that benefit Google’s advertising systems.
